• Affiliate Summit West| Leave a Comment

    I am finally back from the Affiliate Summit West. It was my intention to continue with my daily bogging, but Vegas got the best of me. I am looking forward to Affiliate Summit East, which will be in Boston…far away from Vegas.
    For those that did attend Affiliate Summit West, the conference was very strong [...]

  • Traffic Measurement| Leave a Comment

    Towards the end of last year there was much discussion about the issues related to traffic measurement. The two companies often times associate with this concern are Neilsen Online and Comscore. Both organizations according to IAB Chief Executive Randall Rothenberg “still [are] relying on panels, a media-measurement technique invented for the radio industry exactly [...]

  • Relevancy And Online Marketing| Leave a Comment

    Often times the topic of relevancy is brought up when discussing ways to get a lift out of online marketing initiatives. Relevancy in particularly is often times associated with creatives, or banners and emailers. More so now, relevancy is also about a specific landing page or pages that targeted traffic is sent to. Clearly this [...]

  • Video Ad Networks| Leave a Comment

    Video is all the hype of late, especially when it comes to online advertising. As advertisers we are always looking to target new verticals and distribution channels. Video Ads are appealing for a number of different reasons, but do they add value? Specifically, do they ad value for direct response acquisition based advertisers?
    There are organizations [...]

  • Should You Advertise or Promote Online In The UK?| Leave a Comment

    Yes, you should defiantly be advertising in the UK. According to today’s eMarketer report, 36.8 million users in the UK are online. Further to this in 2012, the report suggests close to 43 million users or a projected 70% of the population will be online. That’s 14 million UK Households that have a high-speed [...]

  • Platform-A: Is There Any Value?| Leave a Comment

    Last September AOL announced that they were creating a whole new entity, or what is now known as Platform-A. Platform-A is collaboration of Advertising.com, Tacoda, Third Screen Media, Ligningcast, AdTech global ad serving and Quigo. It should also be noted that just last week buy.at was also acquired by AOL which will be under the [...]

  • Online Community Best Practices| Leave a Comment

    With the constantly evolving nature of online communities, it seems like every time I read about best practices someone has something drastically different to say or absolutely nothing new at all. Visiting Forrester’s website today I came across a new report that was released last week titled, “Online Community Best Practices.” The report is only [...]

  • Newspapers Join Forces To Sell Online Ads: quadrantONE| Leave a Comment

    Today The Tribune Company, the Gannett Company, Hearst Corporation and The New York Times Company all announced a joint venture to sell a portion of their online ad space through quadrantONE. Based in Chicago, this new group will allow for national advertisers to place ads on local sites apparently with ease.
    The new venture will [...]

  • Hot Converting Offers For The Rest Of Q1 And Q2: Mobile And Dating| Leave a Comment

    Now that the Valentines Day is over and the flower offers increasingly stop converting, what are the hot offers to promote in the affiliate marketing space for Q1 and Q2? Simple, ringtones and dating offers. These offers have shown a fair amount of consistency, although that could be argued for ringtones.
    Dating in particular holds more [...]

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