• Digital Identities: OpenID and The Google Social Graph API| Leave a Comment

    Just last week Google quietly announced The Google Social Graph API. Although it’s very early to tell just how significant if at all this release will be, it holds promise. One limit of the Social Graph API at this point is the ease of use; a basic task for those more tech savvy, but challenging [...]

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  • Recession and Depression Proof Advertising| Leave a Comment

    Does there really exists, a way to advertise during a recession or even a depression? Yes, according to a new report released yesterday by the IDC. According to IDC analyst Karsten Weide, “We think there will be some effect on ad spending overall, but we think online ad spending will almost be unaffected even if [...]

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  • What Do Jackie Moon and “The Connected Agency” Have In Common?| Leave a Comment

    On Friday, February 8th Forrester Research, Inc. released a reported called, “The Connected Agency” in which they tear into the advertising agencies. According to Peter Kim, the co-author of the report, “I can’t say there’s an agency now that’s the agency of the future.” That’s harsh, but the report goes on to state that agencies [...]

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  • Increase or Decrease in CPM Rates?| Leave a Comment

    There was much discussion closing out 2007 and into January regarding CPM rates. Would these rates continue to rise, would they fall, what about the state of the economy? The focus should not be about rates increasing or decreasing, rather the ability to convert the traffic that is being purchased. There will always be certain [...]

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  • Hot to Justify Spending Online| Leave a Comment

    Now that we are in a recession or just about to enter into a recession, how are those responsible for marketing dollars going to justify online advertising spending? To me the answer is very easy, how can they not? One of the first places organizations are going to cut back is in the marketing department, [...]

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  • Late New Years Resolutions…fulfilled| Leave a Comment

    I made a resolution for the new year that I would write at least one blog post (in this blog which did not exist) per day. So while vacationing in South Florida on January 1st, 2008 while my family went to the beach, I stayed in and worked on creating this blog. Low and behold, [...]

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