Archive for February, 2008
Wednesday, February 13th, 2008
Just last week Google quietly announced The Google Social Graph API. Although it’s very early to tell just how significant if at all this release will be, it holds promise. One limit of the Social Graph API at this point is the ease of use; a basic task for those ...
Posted in Code, Online Marketing | No Comments »
Tuesday, February 12th, 2008
Does there really exists, a way to advertise during a recession or even a depression? Yes, according to a new report released yesterday by the IDC. According to IDC analyst Karsten Weide, "We think there will be some effect on ad spending overall, but we think online ad spending will ...
Posted in Advertising Agencies, Monitization, Online Marketing | No Comments »
Monday, February 11th, 2008
On Friday, February 8th Forrester Research, Inc. released a reported called, “The Connected Agency” in which they tear into the advertising agencies. According to Peter Kim, the co-author of the report, “I can’t say there’s an agency now that’s the agency of the future.” That’s harsh, but the report goes ...
Posted in Advertising Agencies, Creatives, Online Marketing | No Comments »
Sunday, February 10th, 2008
There was much discussion closing out 2007 and into January regarding CPM rates. Would these rates continue to rise, would they fall, what about the state of the economy? The focus should not be about rates increasing or decreasing, rather the ability to convert the traffic that is being purchased.
There ...
Posted in Creatives, Monitization, Online Marketing | No Comments »
Saturday, February 9th, 2008
Now that we are in a recession or just about to enter into a recession, how are those responsible for marketing dollars going to justify online advertising spending? To me the answer is very easy, how can they not? One of the first places organizations are going to cut back ...
Posted in Affiliate Marketing, Monitization, Online Marketing | No Comments »
Saturday, February 9th, 2008
I made a resolution for the new year that I would write at least one blog post (in this blog which did not exist) per day. So while vacationing in South Florida on January 1st, 2008 while my family went to the beach, I stayed in and worked on creating ...
Posted in Online Marketing | No Comments »
