Archive for March, 2008
Monday, March 31st, 2008
There was a great post last week on Gigaom called, Privacy Isn’t Phorm’s Biggest Problem. Phorm, as readers of this blog know delivers ISP targeted banner advertising. Phorm has been increasingly under pressure from privacy groups due to it’s targeting methods which are based on where and what users do ...
Posted in Ad Networks, UK Marketing | No Comments »
Friday, March 28th, 2008
I came across an article on CCNMoney.com earlier this week relating to slide.com which was founded by Max Levchin. Levchin is known for co-founding and selling PayPal to eBay back in 2002 for $1.5 billion. The article, Are these widgets worth half a billion? got my attention. Widgets have potential, ...
Posted in Monitization, Social Networking | No Comments »
Friday, March 28th, 2008
I came across this video while reading a blog called, Social Networking Meets the Enterprise by David Dines. Readers of this blog will likely find Dines commentary appealing.
The video clip below was made by AlwaysOn which is targeted towards the VC crowd.
Readers interested in the video can see the original ...
Posted in Online Marketing, Social Networking | No Comments »
Thursday, March 27th, 2008
For readers interested in online marketing fraud Google has some advice on preventing it. Specifically Google emphasizes the usefulness of analyze incoming IP addresses. For more information on click fraud try Google's, Ad Traffic Quality Resource Center.SHARETHIS.addEntry({ title: "Resource | How To Prevent Fraud", url: "http://www.marcporcelli.com/2008/03/27/resource-how-to-prevent-fraud/" });
Posted in Fraud | No Comments »
Wednesday, March 26th, 2008
I came across a very interesting study by Benjamin G. Edelman last night titled, “Optimal Deterrence when Judgment-Proof Agents Are Paid In Arrears—With an Application to Online Advertising Fraud.” There is also a useful Q&A synopsis that can be found via Harvard Business’s Working Knowledge, titled, “Reducing Risk with Online ...
Posted in Affiliate Marketing, Fraud, Legal, Monitization, Online Marketing | 2 Comments »
Tuesday, March 25th, 2008
For those readers that are interested in negotiation, I came across a great article today. The article, “Negotiator, Know Thyself” is basically an except from the book Bargaining for Advantage: Negotiation Strategies for Reasonable People by G. Richard Shell. Shell is a Professor of Legal Studies and Business Ethics and ...
Posted in Online Marketing | No Comments »
Monday, March 24th, 2008
Ad and vertical networks seem all the hype again although one could argue that Ad Networks have been the hype for some time. Last year while attending Ad-tech in NY, all the new networks blew me away. I literally did not recognize 20% or so of the networks that had ...
Posted in Affiliate Marketing, Mergers And Acquisitions, Monitization, Online Marketing | No Comments »
Sunday, March 23rd, 2008
Phorm, which is an ISP targeted advertising company in the UK, is looking to expand into the US market. The New York Times last week ran an update on the company’s efforts in the US market stating “[Phorm] is trying to negotiate deals with telephone and cable companies, like AT&T, ...
Posted in Advertising Agencies, Monitization, Social Networking, UK Marketing | No Comments »
Sunday, March 23rd, 2008
Last week QuadrantOne announced it had added twenty-six newspaper companies as affiliates onto its current network. The twenty-six companies represent the total membership of The Newspaper Consortium. QuadrantOne was launched last month by Gannet Co., Tribune Co., Hearst Corp. and the New York Times Co. The addition of the new ...
Posted in Advertising Agencies, Monitization | No Comments »
Monday, March 17th, 2008
With the advent of ad networks and the availability of ad exchanges, why is it such a challenge to get banner inventory to convert? There is no easy answer as each site and each advertiser have their own unique challenges. We all measure our returns differently. As a DR advertiser ...
Posted in Competitive Intelligence, Creatives, Online Marketing | 2 Comments »
