• Phorm, Does It Perform?| Leave a Comment

    There was a great post last week on Gigaom called, Privacy Isn’t Phorm’s Biggest Problem. Phorm, as readers of this blog know delivers ISP targeted banner advertising. Phorm has been increasingly under pressure from privacy groups due to it’s targeting methods which are based on where and what users do online.
    Stacey Higginbotham, who wrote the [...]

  • Engagement and Conversational Advertising On Social Networks| Leave a Comment

    I came across an article on CCNMoney.com earlier this week relating to slide.com which was founded by Max Levchin. Levchin is known for co-founding and selling PayPal to eBay back in 2002 for $1.5 billion. The article, Are these widgets worth half a billion? got my attention. Widgets have potential, but in their current state [...]

  • Social Media | Where VC’s See It Going| Leave a Comment

    I came across this video while reading a blog called, Social Networking Meets the Enterprise by David Dines. Readers of this blog will likely find Dines commentary appealing.
    The video clip below was made by AlwaysOn which is targeted towards the VC crowd.

    Readers interested in the video can see the original post relating to the video [...]

  • Resource | How To Prevent Fraud| Leave a Comment

    For readers interested in online marketing fraud Google has some advice on preventing it. Specifically Google emphasizes the usefulness of analyze incoming IP addresses. For more information on click fraud try Google’s, Ad Traffic Quality Resource Center.

        

  • How To Reduce Affiliate Fraud – Delay Payments Two To Four Months| 3 Comments

    I came across a very interesting study by Benjamin G. Edelman last night titled, “Optimal Deterrence when Judgment-Proof Agents Are Paid In Arrears—With an Application to Online Advertising Fraud.” There is also a useful Q&A synopsis that can be found via Harvard Business’s Working Knowledge, titled, “Reducing Risk with Online Advertising” which outlines the main [...]

  • Great Advice On Negotiation| Leave a Comment

    For those readers that are interested in negotiation, I came across a great article today. The article, “Negotiator, Know Thyself” is basically an except from the book Bargaining for Advantage: Negotiation Strategies for Reasonable People by G. Richard Shell. Shell is a Professor of Legal Studies and Business Ethics and Management at Wharton.
    The article segments [...]

  • “White-Label Network” Is This The Future?| Leave a Comment

    Ad and vertical networks seem all the hype again although one could argue that Ad Networks have been the hype for some time. Last year while attending Ad-tech in NY, all the new networks blew me away. I literally did not recognize 20% or so of the networks that had booths. There are so many [...]

  • ISP Targeting Ad Company Phorm Gets Targeted| Leave a Comment

    Phorm, which is an ISP targeted advertising company in the UK, is looking to expand into the US market. The New York Times last week ran an update on the company’s efforts in the US market stating “[Phorm] is trying to negotiate deals with telephone and cable companies, like AT&T, Verizon and Comcast, that provide [...]

  • QuadrantOne Signs More Newspapers| Leave a Comment

    Last week QuadrantOne announced it had added twenty-six newspaper companies as affiliates onto its current network. The twenty-six companies represent the total membership of The Newspaper Consortium. QuadrantOne was launched last month by Gannet Co., Tribune Co., Hearst Corp. and the New York Times Co. The addition of the new companies effectively doubles the size [...]

  • Does Banner Advertising Still Work? A DR Advertisers Perspective| 3 Comments

    With the advent of ad networks and the availability of ad exchanges, why is it such a challenge to get banner inventory to convert? There is no easy answer as each site and each advertiser have their own unique challenges. We all measure our returns differently. As a DR advertiser I always look for an [...]

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