Comments on: More On Phorm and Domestic Data Collection http://www.marcporcelli.com/2008/03/10/more-on-phorm-and-domestic-data-collection/ Analysis and News from an Online Performance Marketer & Advertiser Fri, 10 Feb 2012 05:01:55 +0000 hourly 1 http://wordpress.org/?v=3.3 By: admin http://www.marcporcelli.com/2008/03/10/more-on-phorm-and-domestic-data-collection/comment-page-1/#comment-7 admin Tue, 11 Mar 2008 17:19:34 +0000 http://www.marcporcelli.com/2008/03/10/more-on-phorm-and-domestic-data-collection/#comment-7 Bill thanks for the insight, great perspective in your article. Bill thanks for the insight, great perspective in your article.

]]> By: BILLinBCN http://www.marcporcelli.com/2008/03/10/more-on-phorm-and-domestic-data-collection/comment-page-1/#comment-8 BILLinBCN Tue, 11 Mar 2008 16:29:39 +0000 http://www.marcporcelli.com/2008/03/10/more-on-phorm-and-domestic-data-collection/#comment-8 <b>ISPs, portals, and ad networks have dropped the ball.</b> They have allowed the behavior targeting debate to spin out of their control, leaving the conversation in the hands of privacy evangelicals that represent only a vocal minority. As a result, most consumers and law-makers have concluded that ad targeting is a consumer protection issue. My recommendation to ad networks, ISPs and portals (available in full at http://www.broodingSavage.com) is to take back the debate. With a modicum of marketing and consumer-friendly product offering, behavioral targeting can become the hero of its age, instead of the defiling villain. ISPs, portals, and ad networks have dropped the ball. They have allowed the behavior targeting debate to spin out of their control, leaving the conversation in the hands of privacy evangelicals that represent only a vocal minority. As a result, most consumers and law-makers have concluded that ad targeting is a consumer protection issue.

My recommendation to ad networks, ISPs and portals (available in full at http://www.broodingSavage.com) is to take back the debate. With a modicum of marketing and consumer-friendly product offering, behavioral targeting can become the hero of its age, instead of the defiling villain.

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