• Upcoming Shows I Will Be Attending| Leave a Comment

    I will be traveling this weekend and do not expect to be able to keep up with the frequent posts. If anyone is attending any of the following shows and would like to discuss some business opportunities you can contact me at marc at marcporcelli dot com. -March 16 – 19th | iMedia Breakthrough Summit [...]

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  • AOL Buys Bebo.com and Google Ad Manager| Leave a Comment

    AOL has sure had its share of news this week. Today came the announcement that they had purchased social networking site, Bebo.com. Bebo has some 40 million users worldwide with its strengths lying in the UK. The acquisition closed for some $850 million dollars. We’ll have to see how this pans out with the Yahoo [...]

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  • AOL + Platform A = For Sale Sign| Leave a Comment

    I remember when I was just getting onto the Internet as a kid living in New Jersey. I had a Macintosh PowerPC and a blazing fast V.22 USRobotics dial-up modem at blazing speeds of 1,200 bps! I even had a fancy computer desk from MacMall. Those where the days of telnet and newsgroups. I made [...]

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  • The Future of Online Video Advertising – CPA| Leave a Comment

    With the advent of companies offering video advertising, how do you determine one company from the next? If you are a Direct Response (DR) advertiser they seem to be all the same. They have high CPM’s (cost per thousand impressions) and low, unjustifiable click-through rates, not to mention back-end metrics. The leaders in the space [...]

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  • More On Phorm and Domestic Data Collection| 2 Comments

    I had all these great ideas on what to blog about today, but Monday took its toll on me. That being said, there were two significant articles I read today which tie into one another. The first article was To Aim Ads, Web is Keeping Closer Eye on You which appeared in the New York [...]

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  • Facebook’s Future Lies In Their Sales Team’s Hands| Leave a Comment

    I blogged briefly last week about Sherly Sandberg joining Facebook as the new COO. Mark Zuckerberg, Facebook’s current CEO and Founder spoke to BusinessWeek last week about the recent appointment of Sandberg. Our focus in today’s post is the challenges of creating an advertising system that not only make money for Facebook, but which provides [...]

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  • Competitive Intelligence and Online Marketing| 2 Comments

    There are many tools online readily available that can be easily utilized for competitive intelligence gathering. Social networks such as LinkedIn and Facebook offer a plethora of information that your competitors work with and what they are up too. Not only can you find information about your competitors, but they can also find valuable information [...]

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  • Pepperjam and Commission Junction Feud Rings A Bell| 3 Comments

    Affiliate marketing is a highly competitive business; the key phrase here being “business.” So what happens when you have a larger business that is threatened by the growth of a smaller business? In my experience it generally equates to one business being threatened and turning to protective measures. Take for instance the feud that occurred [...]

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  • Online Marketing and IPOs| Leave a Comment

    Aaron Ricadela of Business Week put out an interesting article today called Web 2.0’s Long Road to IPOs. I found this article particularly compelling as it touches upon many points I have been blogging here about here recently such as the recession and having a viable online business model. In essence Ricadela provides a great [...]

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