• Marketing Your Way Through a (Online) Recession| Leave a Comment

    Cruising here at 35,000 feet, the recession continues to loom in my mind. I feel fortunate to be in a vertical that it is fairly recession proof. That being said, I will still feel the recession’s effects, especially as consumers continuously feel the pinch. As a reader of this blog you know that I have [...]

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  • Frustration With Online Sales Reps| Leave a Comment

    Now that I am back from Affiliate Summit and am somewhat getting caught up on work, it’s all about follow-ups. When I was in sales, one of my first priorities would be to follow-up with as many new viable business opportunities as I could. I always wanted to ensure that I closed the deal. I [...]

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  • LiveHTTPHeaders: Online Competitive Intelligence And Ad Networks| 1 Comment

    There are many ad networks out there that delivery a ton of inventory. Often times it is the networks that have the best reach which get the most attention. Personally, I could care less what percentage of the population that networks hit, I am interested in inventory that is reasonably priced which converts. Here are [...]

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  • Recession Prof Online Advertising: Best Practices| 2 Comments

    The most popular article I have written so far is titled, Recession and Depression Proof Advertising. So what are the best practices relating to advertising online in a recession? I will discuss five brief points on how to get the most bang for you buck. First, just as you are receiving pressure to show value [...]

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