Archive for April, 2008
Friday, April 25th, 2008
Here are some of the articles that caught my attention today: Friday, April 25, 2008
Should Anti-Spyware Programs Fight Snooping I.S.P.’s? By Saul Hansell | The New York Times. Will spyware software block the cookies needed by ISP targeting companies like Phorm?
Three Reasons Your Visitors Don't Convert to Leads ...
Posted in Ad Networks, Behavioral Targeting, Legal, Mergers And Acquisitions, Online Marketing, Social Networking, UK Marketing | No Comments »
Thursday, April 24th, 2008
Here are some of the articles that caught my attention today: Thursday, April 24, 2008
Engagement is great, but show me the money By Bill Seely | iMediaConnection.com. This is a great read for anyone who is ROI focused - very practical examples.
Ning Valuation Right On By Steve Rosenbaum ...
Posted in Creatives, Legal, Mergers And Acquisitions, Monitization, Social Networking | No Comments »
Wednesday, April 23rd, 2008
Here are some of the articles that caught my attention today: Wednesday, April 23, 2008.
A Nosedive for Netflix by Arik Hesseldahl | BusinessWeek. Any players in the affiliate space should be watching this one as the online DVD rental model continues to evolve. Netflix has always been an online ...
Posted in Affiliate Marketing, Mergers And Acquisitions, Monitization | No Comments »
Tuesday, April 22nd, 2008
Here are some of the articles that caught my attention today: Tuesday, April 22, 2008
Security firms scrutinise Phorm | BBC News. This is an interesting one – Phone’s cookies may be blocked by security programs. I can only imagine the lawsuits that will fly if that happens.
Google Isn’t ...
Posted in Legal, Recession Marketing | No Comments »
Monday, April 21st, 2008
Here are some of the articles that caught my attention today: Monday, April 21, 2008
Online Advertising Is a Lagging Indicator of a Recession By Saul Hansell | The New York Times. Hansell describes the mood from online marketers as being positive. All in all the online marketing world will not ...
Posted in Affiliate Marketing, Mergers And Acquisitions, Monitization, Online Marketing, Social Networking | No Comments »
Monday, April 14th, 2008
I am off to San Francisco today so posts will be light - if any for the next few days until I am back on Thursday.SHARETHIS.addEntry({ title: "Off to Ad-tech | San Francisco", url: "http://www.marcporcelli.com/2008/04/14/off-to-ad-tech-san-francisco/" });
Posted in Online Marketing | No Comments »
Monday, April 14th, 2008
Here is an article that caught my attention today: Monday April 14, 2008
The Internet Runs on Ad Billions by Randall Rothenberg | Wired.com.
Randall Rothenberg CEO and President of the IAB chimes in on Regulation arguing that it is all advertiser enabled – if the advertisers are regulated the services consumers ...
Posted in Ad Networks, Legal, Monitization, Online Marketing | No Comments »
Friday, April 11th, 2008
Online privacy concerns seem to be a very active topic in recent weeks, particularly the practice of Behavioral Targeting (BT). With April 11th being the deadline for comments due in to the FTC regarding BT and privacy concerns many organizations are weighing in.
As one would suspect the ad industry is ...
Posted in Ad Networks, Behavioral Targeting, Legal, Monitization, Online Marketing | No Comments »
Friday, April 11th, 2008
Here are some of the articles that caught my attention today: Friday April 11, 2008
AOL’s Falco Gets Something Right By Stacey Higginbotham | Gigaom.com. Discussed is the need for social networks to make their networks relevant for advertisers and users.
Gartner Says Vista Will Collapse. And That’s Why The ...
Posted in Ad Networks, Fraud, Mergers And Acquisitions, Social Networking | No Comments »
Thursday, April 10th, 2008
Here are some of the articles that caught my attention today: Thursday April 10, 2008
Ad Nets to Proliferate By Brian Morrissey| AdWeek. According to the Rubicon Project there are currently some 300 ad networks. Growth is expected to continue, “particularly among specialized networks that cater to brand advertisers.” Basically this ...
Posted in Ad Networks, Code, Mergers And Acquisitions, Online Marketing, Social Networking | No Comments »
