• Today In Online Marketing News – Friday, April 25, 2008| Leave a Comment

    Here are some of the articles that caught my attention today: Friday, April 25, 2008 Should Anti-Spyware Programs Fight Snooping I.S.P.’s? By Saul Hansell | The New York Times. Will spyware software block the cookies needed by ISP targeting companies like Phorm? Three Reasons Your Visitors Don’t Convert to Leads By Bryan Eisenberg | The [...]

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  • Today In Online Marketing News – Thursday, April 24, 2008| Leave a Comment

    Here are some of the articles that caught my attention today: Thursday, April 24, 2008 Engagement is great, but show me the money By Bill Seely | iMediaConnection.com. This is a great read for anyone who is ROI focused – very practical examples. Ning Valuation Right On By Steve Rosenbaum | AlwaysOn. Ning is valued [...]

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  • Today In Online Marketing News – Wednesday, April 23, 2008| 1 Comment

    Here are some of the articles that caught my attention today: Wednesday, April 23, 2008. A Nosedive for Netflix by Arik Hesseldahl | BusinessWeek. Any players in the affiliate space should be watching this one as the online DVD rental model continues to evolve. Netflix has always been an online marketing leader, but they are [...]

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  • Today In Online Marketing News – Tuesday, April 22, 2008| Leave a Comment

    Here are some of the articles that caught my attention today: Tuesday, April 22, 2008 Security firms scrutinise Phorm | BBC News. This is an interesting one – Phone’s cookies may be blocked by security programs. I can only imagine the lawsuits that will fly if that happens. Google Isn’t The Only One By Clarie [...]

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  • Today In Online Marketing News – Monday, April 21, 2008| Leave a Comment

    Here are some of the articles that caught my attention today: Monday, April 21, 2008 Online Advertising Is a Lagging Indicator of a Recession By Saul Hansell | The New York Times. Hansell describes the mood from online marketers as being positive. All in all the online marketing world will not be in for the [...]

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  • Off to Ad-tech | San Francisco| Leave a Comment

    I am off to San Francisco today so posts will be light – if any for the next few days until I am back on Thursday.

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  • Today In Online Marketing News – Monday April 14, 2008| Leave a Comment

    Here is an article that caught my attention today: Monday April 14, 2008 The Internet Runs on Ad Billions by Randall Rothenberg | Wired.com. Randall Rothenberg CEO and President of the IAB chimes in on Regulation arguing that it is all advertiser enabled – if the advertisers are regulated the services consumers enjoy could be [...]

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  • Online Privacy: The Network Advertising Initiative (NAI) And The FTC| Leave a Comment

    Online privacy concerns seem to be a very active topic in recent weeks, particularly the practice of Behavioral Targeting (BT). With April 11th being the deadline for comments due in to the FTC regarding BT and privacy concerns many organizations are weighing in. As one would suspect the ad industry is arguing that new regulations [...]

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  • Today In Online Marketing News – Friday April 11, 2008| Leave a Comment

    Here are some of the articles that caught my attention today: Friday April 11, 2008 AOL’s Falco Gets Something Right By Stacey Higginbotham | Gigaom.com. Discussed is the need for social networks to make their networks relevant for advertisers and users. Gartner Says Vista Will Collapse. And That’s Why The Yahoo Deal Must Happen by [...]

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  • Today In Online Marketing News – Thursday April 10, 2008| Leave a Comment

    Here are some of the articles that caught my attention today: Thursday April 10, 2008 Ad Nets to Proliferate By Brian Morrissey| AdWeek. According to the Rubicon Project there are currently some 300 ad networks. Growth is expected to continue, “particularly among specialized networks that cater to brand advertisers.” Basically this means the growth will [...]

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