Today In Online Marketing News – Thursday April 10, 2008
Here are some of the articles that caught my attention today: Thursday April 10, 2008
- Ad Nets to Proliferate By Brian Morrissey| AdWeek. According to the Rubicon Project there are currently some 300 ad networks. Growth is expected to continue, “particularly among specialized networks that cater to brand advertisers.” Basically this means the growth will be lead by vertical networks.
- Yahoo Makes Ultimate Concession, Tests Google Ads By Zachary Rodgers | The Clikz Network. Yahoo is trying to increase their portfolio’s value by all means heading into their disclosure of Q1 results, which will be next week.
- Yudu Freedom hosts your PDFs, makes them SEO friendly By Josh Lowensohn | Webware.com. Perhaps this could open up a new opportunity for advertisers to be organically listed?
- News Corp. May Join Yahoo Bid With Microsoft By Andrew Ross Sorkin and Miguel Helft. The title here is self-explanatory – things are heating up!
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