Today In Online Marketing News – Tuesday, April 22, 2008
Here are some of the articles that caught my attention today: Tuesday, April 22, 2008
- Security firms scrutinise Phorm | BBC News. This is an interesting one – Phone’s cookies may be blocked by security programs. I can only imagine the lawsuits that will fly if that happens.
- Google Isn’t The Only One By Clarie Cain Miller | Forbes.com. Nice perspective on the atmosphere from last weeks Ad-tech in SF. Like many online marketers I welcome the recession, the more money spent online the better. Even as an advertiser that will have to compete with other advertisers I welcome this. It’s all about performance!
- Lead-Generation Blueprints in 30 Minutes: How a Company Quadrupled Marketing By Mike Gospe | MarketingProfs.com. This is a brief synopsis from a recently released book – sounds like a must read.
- Churn, Churn, Churn by Gary Stein | The ClickZ Network. This is a great article that every online marketer should read. It doesn’t matter if you are on the sales side or the advertising side – great article.
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