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Today In Online Marketing News – Friday, April 25, 2008

Here are some of the articles that caught my attention today: Friday, April 25, 2008

• Should Anti-Spyware Programs Fight Snooping I.S.P.’s? By Saul Hansell | The New York Times. Will spyware software block the cookies needed by ISP targeting companies like Phorm?

• Three Reasons Your Visitors Don’t Convert to Leads By Bryan Eisenberg | The Clikz Network. Eisenberg argues that lead generation sites fail to convert for three basic reasons. “Visitors don’t understand what value they get in exchange for giving their information. Visitors don’t understand what value they get in exchange for giving their information. Visitors don’t understand what value they get in exchange for giving their information.”

• Barneys and Friend – Pattern Recognition Skills By Arianne Cohen | FastCompany.com. I found this article very interesting. Basically Barneys is using a technology from a company called Proclivity to serve relevant targeted email to users based on their browsing – very interesting.

• AOL Buys Fantasy Football Site Fleaflicker By David Kaplan | paidContent.org. This month’s AOL acquisition is Fleaflicker – stay tuned to see who they acquire next month.

• User-Generated Content & Social Media IAB.net | Interactive Advertising Bureau. This guideline was released last week - readers will find it relevant.