• Today In Online Marketing News – Wednesday April 9, 2008| Leave a Comment

    Here are some of the articles that caught my attention today: Wednesday April 9, 2008 I Saw The Future Of Social Networking The Other Day by Michael Arrington | TechCrunch. Arrington discusses the future of social networking, which appears to be launching soon on the iPhone. Economy Has Become a Drag on Silicon Valley By [...]

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  • Today In Online Marketing News – Tuesday April 8, 2008| Leave a Comment

    Here are some of the articles that caught my attention today: Tuesday April 8, 2008 Study: 60% Of Large Companies Cutting Marketing Budgets by Michael Learmonth. Summarized in this post is a new study by MarketingSherpa called, “Marketing During An Economic Downturn” (pdf). The title is self-explanatory. Readers interested in recession marketing online should read [...]

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  • Toyota’s Engagement Campaign with YouTube| Leave a Comment

    Knowledge @ Wharton published by the Wharton School of the University of Pennsylvania provides some great analysis of current business trends. I frequency read the Marketing section and would encourage all readers to subscribe to their RSS feed here. Of particular interest was an article by the publication titled, Getting Engaged: Advertisers Search for Their [...]

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  • The Offline Impact of Online Ads| Leave a Comment

    There was a blog posting in Mashable last night that discussed Magid Abraham’s (CEO of comScore) findings in a recent study. Abraham noted that “online campaigns increase sales more at advertisers’ retail cash registers than on their websites.” The report goes on to state that it is not that online sales did not increase due [...]

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  • The Technology Behind Phorm And NebuAd: Deep Packet Inspection (DPI)| Leave a Comment

    I have been talking a lot about Phorm and NebuAd’s ISP targeted advertising lately. What I have not touched on is the technology behind this ISP based targeted advertising. The technology is called Deep Packet Inspection or DPI. Deep Packet Inspection is also the technology behind the whole Network Neutrality debates. Network neutrality is defined [...]

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  • The Google Slap| Leave a Comment

    I have been reading and hearing about “The Google Slap” a lot over the past few weeks. Working closely in the affiliate and publisher space, many publishers have been very vocal about this. Investors also have been paying very close attention as many fear it is part of a bigger problem. The Economist chimed in [...]

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  • Phorm Is Not Alone, NebuAd Discusses ISP Data Sensitivities| Leave a Comment

    There has been so much talk about Phorm and privacy concerns in the UK, but over here in the United States it’s been fairly quite. NebuAd is getting some attention such as a post the appeared on AlwaysOn’s blog called Selling (to) the Community and most recently Right-Now Buyers. In the posts, NebuAd’s CEO Robert [...]

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  • Google To Sell Performics Search Marketing Optimization Business| Leave a Comment

    With the acquisition of the DoubleClick Performics there has been a lot of conversation in the blogsphere about Google owning a SEO firm, Performics. Google yesterday announced that they will be splitting Performics into two separate companies. One for Affiliate Marketing and one for Search Marketing. The Search Marketing business due to clear conflicts of [...]

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