Archive for May, 2008

Wii Fit Girl And the Power Of Viral Marketing

Friday, May 30th, 2008

I had a few people ping me yesterday about the "Wii Fit Girl" which now has over 9300 DIGGs. More on the video can be found through The Los Angeles Times and Shoemoney.com. The video has been seen some 725,000+ times in the last day. SHARETHIS.addEntry({ title: "Wii Fit Girl And the ...

Today In Online Marketing News – Friday May 30, 2008

Friday, May 30th, 2008

How to Fill the Talent Gap By Douglas A. Ready and Jay A. Conger | MIT Sloan Management Review. "It's no secret that global companies are finding it harder to fill critical jobs these days. They're struggling to land top recruits in emerging markets, for instance, and haven't prepared people ...

Today In Online Marketing News – Thursday May 29, 2008

Thursday, May 29th, 2008

Start Raising Prices Now By George Stalk | Harvard Business Publishing. "We are entering a sustained period of inflationary price pressures. This is for real and is different from the past high inflation periods. Three key points: * You will need to price with the response of your competitors clearly in ...

Today In Online Marketing News – Wednesday May 28, 2008

Wednesday, May 28th, 2008

Web users 'getting more ruthless' BBC News. Web users are getting more ruthless and selfish when they go online, reveals research. How Big Brands Embrace Analytics By Neil Mason | The ClickZ Network. "I'm just back from the eMetrics Marketing Optimization Summit in London. It was a busy two ...

Today In Online Marketing News – Tuesday May 27, 2008

Tuesday, May 27th, 2008

An Upstart Challenges the Big Web Browsers By Brad Stone | The New York Times. “Next month, after three years of development and six months of public testing, Mozilla, the insurgent browser developer that rose from the ashes of Netscape, will release Firefox 3.0. It will feature a few tricks ...

Today In Online Marketing News – Friday May 23, 2008

Friday, May 23rd, 2008

Here are some of the articles that caught my attention today: Friday May 23, 2008. Microsoft Offers Rebates to Shoppers Using Its Search By Miguel Helft | The New York Times. “With its share of the Internet search market in steady decline and its pursuit of an alliance with Yahoo ...

Today In Online Marketing News – Thursday May 22, 2008

Thursday, May 22nd, 2008

Here are some of the articles that caught my attention today: Thursday May 22, 2008. Facebook execs explain profile redesign By Stephanie Olsen | Webware.com “PALO ALTO, Calif.--Facebook plans to unveil a redesign of profile pages in coming weeks to help members cut down on the clutter, executives said here ...

Today In Online Marketing News – Wednesday May 21, 2008

Wednesday, May 21st, 2008

Here are some of the articles that caught my attention today: Wednesday May 21, 2008 Online Search Ads Faring Better Than Expensive Displays By Stephanie Clifford and Miguel Helft | The New York Times. “In the past few years, Web publishers have made a big bet on booming online advertising revenues. ...

Today In Online Marketing News – Wednesday May 7, 2008

Wednesday, May 7th, 2008

Here are some of the articles that caught my attention today: Wednesday May 7, 2008 When Everything Is Media, What Is Media Worth? By Troy Young | Advertising Age. This is a great article. “The market has struggled to place value on social media as an ad vehicle, but with ...

Today In Online Marketing News – Tuesday, May 6, 2008

Tuesday, May 6th, 2008

Here are some of the articles that caught my attention today: Tuesday, May 6, 2008. The X Factor: The risky business of ad banners By Sean X Cummings | iMediaConnection. Cummings argues, “The way most agencies conceptualize banner ads is seriously flawed. The internet is a fundamentally different consumption medium than ...