• Wii Fit Girl And the Power Of Viral Marketing| Leave a Comment

    I had a few people ping me yesterday about the “Wii Fit Girl” which now has over 9300 DIGGs. More on the video can be found through The Los Angeles Times and Shoemoney.com. The video has been seen some 725,000+ times in the last day.

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  • Today In Online Marketing News – Friday May 30, 2008| Leave a Comment

    How to Fill the Talent Gap By Douglas A. Ready and Jay A. Conger | MIT Sloan Management Review. “It’s no secret that global companies are finding it harder to fill critical jobs these days. They’re struggling to land top recruits in emerging markets, for instance, and haven’t prepared people in their own ranks to [...]

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  • Today In Online Marketing News – Thursday May 29, 2008| Leave a Comment

    Start Raising Prices Now By George Stalk | Harvard Business Publishing. “We are entering a sustained period of inflationary price pressures. This is for real and is different from the past high inflation periods. Three key points: * You will need to price with the response of your competitors clearly in mind. * You may [...]

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  • Today In Online Marketing News – Wednesday May 28, 2008| Leave a Comment

    Web users ‘getting more ruthless’ BBC News. Web users are getting more ruthless and selfish when they go online, reveals research. How Big Brands Embrace Analytics By Neil Mason | The ClickZ Network. “I’m just back from the eMetrics Marketing Optimization Summit in London. It was a busy two days, with presentations on different subjects [...]

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  • Today In Online Marketing News – Tuesday May 27, 2008| Leave a Comment

    An Upstart Challenges the Big Web Browsers By Brad Stone | The New York Times. “Next month, after three years of development and six months of public testing, Mozilla, the insurgent browser developer that rose from the ashes of Netscape, will release Firefox 3.0. It will feature a few tricks that could change the way [...]

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  • Today In Online Marketing News – Friday May 23, 2008| Leave a Comment

    Here are some of the articles that caught my attention today: Friday May 23, 2008. Microsoft Offers Rebates to Shoppers Using Its Search By Miguel Helft | The New York Times. “With its share of the Internet search market in steady decline and its pursuit of an alliance with Yahoo in doubt, Microsoft is taking [...]

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  • Today In Online Marketing News – Thursday May 22, 2008| Leave a Comment

    Here are some of the articles that caught my attention today: Thursday May 22, 2008. Facebook execs explain profile redesign By Stephanie Olsen | Webware.com “PALO ALTO, Calif.–Facebook plans to unveil a redesign of profile pages in coming weeks to help members cut down on the clutter, executives said here at a press event Wednesday.” [...]

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  • Today In Online Marketing News – Wednesday May 21, 2008| Leave a Comment

    Here are some of the articles that caught my attention today: Wednesday May 21, 2008 Online Search Ads Faring Better Than Expensive Displays By Stephanie Clifford and Miguel Helft | The New York Times. “In the past few years, Web publishers have made a big bet on booming online advertising revenues. But the economic slowdown [...]

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  • Today In Online Marketing News – Wednesday May 7, 2008| Leave a Comment

    Here are some of the articles that caught my attention today: Wednesday May 7, 2008 When Everything Is Media, What Is Media Worth? By Troy Young | Advertising Age. This is a great article. “The market has struggled to place value on social media as an ad vehicle, but with more than 30% of Internet [...]

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  • Today In Online Marketing News – Tuesday, May 6, 2008| Leave a Comment

    Here are some of the articles that caught my attention today: Tuesday, May 6, 2008. The X Factor: The risky business of ad banners By Sean X Cummings | iMediaConnection. Cummings argues, “The way most agencies conceptualize banner ads is seriously flawed. The internet is a fundamentally different consumption medium than TV, so wake up!.” [...]

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