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Today In Online Marketing News – Monday, May 5, 2008

Here are some of the articles that caught my attention today: Monday, May 5, 2008

• 10 experts weigh in on marketing to U.S. Hispanics By Joe Kutchera | iMediaConnection. Executives from AOL Latino, Google and Terra to name a few chime on their experience marketing to Hispanic users.

• Netflix Broke the Rules and Won By Bill Snyder | Stanford GSB News. Discussed is Netflix’s business model and how they filled suit against Blockbuster for copying their online subscription model.

• Integration missteps at AOL led to first flat ad quarter By The Associated Press | The New York Times. No surprise here, AOL had a bad first quarter, apparently they did not integrate their recent acquisitions efficiently.

• Lotame Defines Social Media Ad Metrics By Les Luchter | Online Media Daily. This is an interesting read for anyone who advertises in the social media space.

• United Online To Acquire FTD Group for $800 Million By CenterNetworks.com | CenterNetworks. Ok so this was last week, but still big news.

• Tips for Marketing on the Social Web By Harry Gold | The ClickZ Network.

• The Four Things a Service Business Must Get Right By Frances X. Frei | Harvard Business Review. Extensive study of the world’s best service companies reveals the principles on which they’re built.