Today In Online Marketing News – Tuesday, May 6, 2008

May 6, 2008 – 7:59 am

Here are some of the articles that caught my attention today: Tuesday, May 6, 2008.

  • The X Factor: The risky business of ad banners By Sean X Cummings | iMediaConnection. Cummings argues, “The way most agencies conceptualize banner ads is seriously flawed. The internet is a fundamentally different consumption medium than TV, so wake up!.”
  • Why Yahoo Shares Lost Only 15% By Robert Hof | BusinessWeek. The bottom didn’t fall out of the stock after Microsoft yanked its bid. One reason, says CEO Yang: “We have more alternatives” than before the offer.
  • Cutting Costs with Online Coupon Sites By Catherine Holahan| BusinessWeek. Web sites that offer money-saving discounts are enjoying a resurgence in the current economy, as consumers surf for bargains.
  • The great ringtone hunt By David Einstein | San Francisco Chronicle. Q:I would like to get some cool ringtones for my daughter’s cell phone but don’t want to pay an arm and a leg. It seems that most Web sites I find on Google are a rip-off. You either have to sign up for a year at $9.99 per month, or they don’t openly tell you how much it costs. Do you have any recommendations?

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