Today In Online Marketing News – Wednesday May 28, 2008
- Web users ‘getting more ruthless’ BBC News. Web users are getting more ruthless and selfish when they go online, reveals research.
- How Big Brands Embrace Analytics By Neil Mason | The ClickZ Network. “I’m just back from the eMetrics Marketing Optimization Summit in London. It was a busy two days, with presentations on different subjects from a variety of organizations. I kicked off the conference by looking at the journey the organizations are on, from Web reporting to marketing optimization, and I took the opportunity to describe some of the necessary requirements along the way.”
- Inside MySpace’s War on Marketing Abuse By Zachary Rodgers | The ClickZ Network. “MySpace Chief Security Officer Hemanshu Nigam just added a notch to his belt, having won the largest consideration ever handed down in a CAN-SPAM lawsuit. A Los Angeles district court earlier this month filed judgments of $157 million against Sanford (a.k.a. “Spamford”) Wallace and $234 million against Walter Rines, for phishing and spam violations on the News Corp. unit’s messaging system. The two were also slapped with a $1.5 million penalty under California’s anti-phishing law.”
- Online communities open but still limit movement By Anick Jesdanun | The Washington Post. “NEW YORK — Online social networking today is more about hanging out with friends behind gated communities than exploring the World Wide Web: Visit another site and you’ll have to rebuild your profile from scratch.”
- Connecting with Consumers Using Deep Metaphors By Martha Lagace | Harvard Business School Working Knowledge. “Think of famous brands you know: Hallmark cards and Coca-Cola soft drinks, for example. What do these products have in common for consumers?”
- Web 2.0 fails to produce cash By Richard Waters and Chris Nuttall | Financial Times. “Many members of the Web 2.0 generation of internet companies have so far produced little in the way of revenue, despite bringing about some significant changes in online behaviour, according to some of the entrepreneurs and financiers behind the movement.”
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