Today In Online Marketing News – Thursday May 29, 2008
May 29, 2008 – 8:01 am- Start Raising Prices Now By George Stalk | Harvard Business Publishing. “We are entering a sustained period of inflationary price pressures. This is for real and is different from the past high inflation periods. Three key points:
* You will need to price with the response of your competitors clearly in mind.
* You may need to re-consider the viability of your business’s market position.
* In this new era, you will need to manage your prices more aggressively than ever or pay a terrible price.”
- The truth about engagement By Bob Dykes | iMediaConnection. “Engagement is the latest term du jour. In many respects, it is like the term “change” that’s being bandied about in political circles. Most people will tell you they are for it, but few will agree on its definition. Nevertheless, to date publishers haven’t consistently demonstrated to advertisers that consumers on their sites are engaged with advertising content — and when they do, they’re often at a loss to explain exactly how such engagement will help the advertisers sell more product or service.”
- Complete List of 2007 Web / Technology Acquisitions The Ink Blog. I came across this link a few month ago and though readers would find it useful. I wonder what this year list will hold?
- Finding, hiring, and keeping next-generation talent By Suzanne Deffree | EDN.com. “While the high-tech industry continues to expand by leaps and bounds, bringing more advanced devices to the mainstream every year, it faces a coming challenge in the all too near future: a shrinking talent pool to fuel next-generation innovation.”
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