Today In Online Marketing News – Tuesday June 3, 2008

June 2, 2008 – 8:32 pm
  • The Fork in the Road for Social Media By Bernard Lunn | ReadWriteWeb.com. “Social networking is at a major fork in the road. Down one road is adding more features to a walled garden and opening up just enough, so that users seldom need to leave. Most sites are going down this yellow brick road and the prize is clearly a big one. But they may end up back in Kansas. Down the other road, lies a future of being the primary repository for your connections (aka the social graph), but with this data available via open APIs to anybody who needs it. That is a utility type model, and as with any utility, it can be hugely valuable at scale.”
  • Caught in the Middle: Why Developing and Retaining Middle Managers Can Be So Challenging By Knowledge@Wharton. “Almost every company has them. They may number six or 6,000 and they all share the same job category — middle managers. They are often referred to as the “glue” that holds companies together, bridging the gap between the top management team and lower level workers. They implement strategy and organizational changes, keeping workers engaged during both good and bad economic cycles.”
  • A Letter to Facebook’s Founder By Steven M. Davidoff | The New York Times. “read with great interest your recent interview with Kara Swisher at the D6 Conference. I was particularly struck by your answer to Ms. Swisher’s question about whether Facebook, the popular social networking site you created, can be sold by your venture capital co-owners without your approval. Your response: “I don’t think so.””

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