MarcPorcelli.com

Today In Online Marketing News – Sunday June 8, 2008

Today In Online Marketing News – Sunday June 8, 2008

• Google Search Ads Rile Its Big Customers By Emily Steel | The Wall Street Journal. “As Google Inc. pushes to sell ads crucial to its revenue growth, some of its largest advertisers are growing angry with the way the company oversees its sponsored searches.”

• Who Will Rule The New Internet? By Josh Quittner | Time Magazine. “An anonymous wit scratched those lines on the side of a junked car door and lugged it to a trail near my home in Northern California. The middle of a pristine, ancient redwood grove is the wrong place to find a rusted-out car door, but the words magically transformed the thing from an aggravating piece of junk into art. I Googled the quote as soon as I got home, of course, but found nothing. (Thanks to Google, we live in a world where “I don’t know” has become an unacceptable response. So my inability to identify the author there is driving me crazy.)”

• Slide-ing into the Big Apple By Kara Swisher | All Things Digital. “In its ongoing bid to prove there is a robust and sustainable advertising business in the social-networking space, widget-maker Slide opened a New York City office and hired a big-deal online ad exec.”

• How to Build a Better Content Model for Your Site: Understanding News Consumption Patterns Dosh Dosh. ” Among the key findings was the fact that the subjects were experiencing news fatigue, meaning they were overloaded with facts and updates and had trouble connecting to more in-depth stories. Participants yearned for quality and in-depth reporting, but had difficulty immediately accessing such content. This experience was common across participants’ race, gender and geographic location. Additionally, the anthropologists noted that the news habits of the young consumers were dramatically different from those of previous generations.”

• Social media’s uphill advertising climb by Stefanie Olsen | C|Net.com. “MOUNTAIN VIEW, Calif.–Reality check: half of the social media start-ups at Tuesday’s Under the Radar Conference won’t exist next year. That was the dour prediction of an advertising executive after a day of start-up presentations from a tongue-twisting list of tech companies–including Verismo, Mytopia, Loud3R, Jacked, Sometrics and PutPlace.”

• YouTube’s Head of Monetization Quits, Joins Cooliris By Om Malik |Gigacom.com. “Google’s senior executive exodus continues. YouTube’s head of monetization, Shashi Seth, has now left the company to become the chief revenue officer of Menlo Park, Calif.-based startup Cooliris. In his new job at the startup, which has raised some $3 million in Series A funding from Kleiner Perkins Caufield & Byers, Seth is going to help develop a new business and advertising model.”