Today In Online Marketing News – Monday, June 9 2008

Today In Online Marketing News – Monday, June 9 2008

  • Our New Social Media Deals Report: Charting VC and M&A Deals Over the Last Year By Amanda Natividad | PaidContent.com. “Nearly two years ago we had our first Social Media Deals Report in which we recounted the social media VC and M&A deals in various categories of the social media sector. Because we’ve had numerous requests for another edition since then, we’re pleased to present to you a new edition of our report, offering not just a list of stories concerning this sector, but also charts and graphs of the biggest investors, most active acquirers, busiest categories, and much more.”

M_A_Spend

*Image from PaidContent.org

  • Marchex Creates AdHere: National-Local PPC Ad Network By Greg Sterling | SearchEngineLand.com. “Marchex, which has been investing heavily in the local search market, has now brought together its broad range of assets into a single PPC ad platform and network that it’s calling “AdHere.” AdHere is intended both for brands and national entities trying to reach local consumers online, as well as small businesses seeking exposure in their respective markets and service areas.”
  • Quantcast Rolls-Out ‘Media Planner’ Site Measurement Tool By Fred Aun | The ClickZ Network. “Quantcast today officially launched Media Planner, a free online audience measurement tool that the company says is the only one on the market offering direct, “census level” data about Web site traffic and audiences.”
  • Meebo’s Marketing Platform: Easy for Advertisers By Kristen Nicole | Mashable.com. “Meebo and market research. The two go hand in hand, and I’ve been saying as much for quite a while. Meebo found a new way in which to monetize its instant messaging client by offering branding opportunities for its Meebo Rooms and custom Sponsor Rooms, which allow for easy media-sharing in an environment that can be created by a particular marketer around specific content. A new song release, for example, can be promoted through a Meebo Room, where users can hear the song, talk to other users about it, and subsequently spread the word.”
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