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Today In Online Marketing Tuesday June 10, 2008

• Spoof ads run in Philly.com, Inquirer, Daily News By The Inquirer | Philly.com. “The Inquirer, the Philadelphia Daily News and Philly.com ran a series of spoof airline advertisements yesterday that a spokesman said were meant to gauge their collective power “in generating awareness and traffic for, in this case, a brand that doesn’t even exist.”

• Rummaging through the internet By The Economist. “Computing: New techniques to navigate and gather information online promise to revolutionise web browsing”

• The Ads Network Business: Not Doing So Bad After All? By Michael Learmonth | The Silicon Alley Insider. “Remember that news about a slump in online ad networks? Bogus, says Frank Addante, CEO of The Rubicon Project. He says ad rates are up 20% in the last two months among the biggest players.”

• YouTube: Your Created the Content, Now Sell the Ads By Abbey Klaassen | AdvertisingAge. “Google, Looking to Monetize Video Site, Is Letting Content Producers Sell Advertising on Their Branded Channels”

• Amazon Just Lost $1.8 Million in an Hour By Abbey Klaassen | AdvertisingAge. “E-commerce Site Was Down for 90 Minutes”

• Adapting Websites to Users By Erica Naone | MIT Technology Review. “Websites that change to fit the cognitive style of the user could be more effective at selling products online.”