June 10, 2008 – 10:31 pm
- A new flavor of Google Trends By Heej Hwang | Google. “The latest version of Google Trends is now live! If you’ve used it in the past, you know that Google Trends can be used to see how popular certain search terms are across geographic regions, cities, and languages. With our latest update, you can now see numbers on the graph download to a spreadsheet. (Note: Both these functions are available after you’ve signed in to your Google Account.)”
- MySpace Exec Talks Strategy By C.G. Lynch | PCWorld.com. “MySpace and Facebook have very different approaches to developing applications for social networks. After Facebook opened its platform to third-party developers in May 2007, an explosion of applications populated the Facebook directory. But there was a problem: many home pages became jammed with spam apps: applications with little usefulness that, in some cases, users didn’t even ask to install. Facebook also required developers to use snippets of their proprietary code to run the application.”
- Advertising is Not A Sufficient Revenue Model to Sustain Content Companies Jack Myers Think Tank. By Jack Myers | Jackmyers.com. “The digital media industry will under-perform ad-revenue expectations if it continues to embrace outdated values, metrics and marketing initiatives that are undifferentiated from those of traditional transaction-based mass media. There are two future paths for advertising-dependent content companies, which I describe later in this commentary.”
- Ten Big Questions Every CMO Must Ask By Pete Blackshaw | The ClickZ Network. “When I started writing this column more than three years ago, my official title was chief marketing and customer satisfaction officer. It wasn’t a coincidence that I added “customer satisfaction.” To me, it more accurately reflected my mission, role, and world view of marketing. It reflected a belief, solidified in so many of my columns, that you simply can’t decouple service and marketing in this new era of consumer control. Without satisfied customers, we simply can’t market. Without strong customer advocates, we simply can’t sell.”
- A Primer on Social Media Marketing Components and Tactics By By Harry Gold | The ClickZ Network. “When it comes to social media marketing, there’s one three-letter abbreviation that I can’t stand: SMO (social media optimization). Why don’t I like that term? SMO implies that leveraging social media in your marketing efforts is a cousin of SEO (define) or, even worse, an adjunct that is simply about getting more inbound links to build your search engine prominence.”
- This Ad Stinks: Let Readers Vote by Catherine Holahan | Businessweek.com. “Online marketers are finding that rating of their campaigns by social networks can yield big rewards—or humiliation”
- Some Facebook Applications Thrive, Others Flop By Riva Richmond | The Wall Street Journal. “n May 2007, Facebook Inc. invited software developers to create free software programs that members of the social-networking site could use to entertain and inform each other.”
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