Today In Online Marketing, Friday June, 13 2008

June 13, 2008 – 6:47 am
  • Almost 75 per cent of Canadians use Internet By LuAnn LaSalle | The Toronto Star. “MONTREAL–Almost all 16- and 17-year-olds in Canada have used the Internet either for doing school work, sending text messages, playing video games or listening to music, according to a study released today.”
  • A new flavor of Google Trends By Heej Hwang | Google. “The latest version of Google Trends is now live! If you’ve used it in the past, you know that Google Trends can be used to see how popular certain search terms are across geographic regions, cities, and languages. With our latest update, you can now see numbers on the graph download to a spreadsheet. (Note: Both these functions are available after you’ve signed in to your Google Account.)”
  • A Flashy Facebook Page, at a Cost to Privacy By Kim Hart | The Washington Post. “Facebook fanatics who have covered their profiles on the popular social networking site with silly games and quirky trivia quizzes may be unknowingly giving a host of strangers an intimate peek at their lives.”
  • Work Less, Give Your Customers Less… and Succeed Like 37Signals By Bill Taylor Harvard Business Publishing. “’ve always believed that the first step in any successful venture is to establish a clear definition of what it means to succeed. And there’s something about business that convinces most executives that being successful means doing more: generating more revenue, hiring more people, launching products with more features. If you want to win big, the only choice is to “one-up” your competition and “out-do” your rivals. Right?”
  • A Practical Guide to Branding By Karen E. Klein | Business Week. “Define your brand identity—your product’s “personality”—before you spend a dime on advertising or marketing”
  • 5 Perfect ‘Spare-Time’ Online Businesses By Yanik Silver | The Washington Post. “With all the doom and gloom news about the economy, there’s never been a better time to make an extra paycheck online with a minimal amount of time and effort.”
  • Is Google Making Us Stupid? By Nicholas Carr | The Atlantic. “Maybe I’m just a worrywart. Just as there’s a tendency to glorify technological progress, there’s a countertendency to expect the worst of every new tool or machine. In Plato’s Phaedrus, Socrates bemoaned the development of writing. He feared that, as people came to rely on the written word as a substitute for the knowledge they used to carry inside their heads, they would, in the words of one of the dialogue’s characters, “cease to exercise their memory and become forgetful.” And because they would be able to “receive a quantity of information without proper instruction,” they would “be thought very knowledgeable when they are for the most part quite ignorant.” They would be “filled with the conceit of wisdom instead of real wisdom.” Socrates wasn’t wrong—the new technology did often have the effects he feared—but he was shortsighted. He couldn’t foresee the many ways that writing and reading would serve to spread information, spur fresh ideas, and expand human knowledge (if not wisdom).”
  • Google’s Joe Kraus on How to Make the Web More Social By Knowledge @ Wharton. “Can the Internet be made more social? This is a question with which Joe Kraus, director of product management at Google, constantly has to grapple. He believes every killer app on the web — instant messaging, e-mail, blogging, photo-sharing — has succeeded because it helps people connect with one another. For Kraus, this means the Internet has an inherently social character, but it can be enhanced further — an area he continues to explore through Google initiatives such as Open Social and Friend Connect. Wharton legal studies professor Kevin Werbach spoke with Kraus recently about the increasing socialization of the Internet. Kraus will speak about social computing at the Supernova conference in San Francisco on June 16.”

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