June 16, 2008 – 7:53 am
- What media buyers need to know about video By Dawn Anfuso |iMediaConnection.com. “Recent statistics make it clear that a major player in the future of media buying will be video. Although video advertising accounted for only 2 percent of all online advertising spending in 2007, according to the IAB Report on Interactive Advertising, eMarketer predicts that spending on online rich media and video ads together will account for nearly one-fifth of all online ad spending by 2012, up from 9.7 percent of all online ad spending in 2007.”
- Social Networks and Spam eMarketer.com. “In the past 12 months, more than four-fifths of social networking site users said they received unwanted (or spam) “friend” invitations, messages or postings on their social or professional network account, according to a Cloudmark-commissioned poll conducted by Harris Interactive.”
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