June 17, 2008 – 6:59 am
- Hydra Network Debuts Transparent CPA Network By Tameka Kee | MediaPost.com. “Cost-per-acquisition (CPA) ad network provider Hydra Network has added another facet to its roster of advertising options. It’s Hydra Elite, a fully transparent network compiled of nearly two dozen high-volume publishers in the display, email and search channels.”
- Social Networking Gets a Sanity Check By Om Malik | Gigaom.com. “Today there are numbers out from comScore that indicate plateauing growth for the big two — MySpace and Facebook — in the U.S. Last week, Revision3 canceled “SocialBrew,” an online video show dedicated to social networking. Meanwhile, Monster killed its Tickle social networking service (first reported in April by TechCrunch), following closely on the heels of CondeNast’s shuttering of Flip and Verizon’s decision to close up its virtually unknown network, which had managed to garner a mere 18,000 members. (Verizon has shifted its community to Facebook.)”
- MySpace Wins Legal Battle Against “Spam King” By Kristen Nicole | Mashable.com. “MySpace has just released a statement saying that it has won its lawsuit against Media Breakaway and its founder Scott Richter, for their spam attacks on MySpace. Last Friday, the American Arbitration Association awarded MySpace over $6 million in damages and attorney fees, as well as the entering of a permanent injunction against Scott Richter and Media Breakaway.”
- MySpace Might Have Friends, but It Wants Ad Money By Brian Stelter | The New York Times. “When the News Corporation added MySpace to its portfolio nearly three years ago, it expected that if its base of 16 million users kept growing — and each user kept adding friends, sharing photos and swapping flirty messages — the advertising dollars would roll in.”
- Targeting By Interaction By Phil Leggiere | MediaPost.com. “Behavioral targeting has largely been geared to increasing the odds that ads will be served and seen by the right prospects. So far, so good. Unfortunately, as Ian Swanson, CEO of Sometrics, explains below, too often behavioral targeters think their job ends when an ad is served. With social networks in particular, he says, that’s precisely where the real work begins.”
- RockYou’s Jia Shen: Bigger Than Slide By Bambi Francisco | AlwaysOn.com. “In a world where marketers care more about engagement than passivity, RockYou, a top application maker on social networks, has a great shot at being the place to distribute ads to reach today’s youths. The trick is innovating faster than RockYou’s oft-mentioned rival, Slide, and building a bigger and better ad sales team. To that end, RockYou, which raised $35 million at a roughly $230 million valuation, plans to double its staff to 100 people by the end of this year, Jia Shen, RockYou’s 28-year-old co-founder and CTO told me in this interview.”
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