June 18, 2008 – 7:48 am
- 5 ways to ruin your industry reputation By Sean Cheyney | iMediaConnection.com. “Why is it that some people appear to repel business while others have an abundance of business everywhere they look? On both the buy side and the sell side, a handful of missteps can ruin your industry reputation and leave you fighting an ongoing uphill battle towards your business objectives.”
- Online Ad Prices Continue To Reflect Weak Economy By Tanya Irwin | MediaPost.com. “Internet ad revenue declined by 0.7% in the first quarter of 2008 from the previous quarter–but at $5.8 billion, still represented the second-highest total on record, the Interactive Advertising Bureau said Tuesday. “
- How To Solve The Myspace/Facebook Revenue Problem: Sell Stuff By Sean Ryan | AlleyInsider.com. “What’s become clear in the past 24 months is that the rise of social network services (SNS) is changing the face of the consumer Internet through a massive user base combined with enormous engagement metrics. What is obvious is that advertising alone isn’t going to pay the freight for these services, at least not at the rate their owners would prefer. Yesterday’s NYT article (and many others) about MySpace’s quest for advertising revenue points out the same dilemma, but without providing any solutions, outside of better targeted advertising.”
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