Today In Online Marketing | Thursday, June 19, 2008

June 19, 2008 – 8:11 am
  • NebuAd Accused Of Ignoring Online Privacy Basic Rules By Wendy Davis | MediaPost.com. “With lawmakers gearing up to grill online ad executives, advocacy groups Wednesday accused behavioral targeting company NebuAd of violating “several fundamental expectations of Internet privacy.” “.
  • Craigslist’s unorthodox path By Scott Kirsner | Boston.com. “Craig Newmark was tapping away at the keys of his Lenovo laptop in a hotel conference room in Waltham, dealing with problems on his website. He scrubs racist comments from its discussion boards and hounds New York City realtors who post apartments for rent that don’t exist. And he’s incredibly efficient at it: An e-mail I’d sent to him got a reply in less than three minutes.”
  • Ten things Google has found to be true By Google.com. “”The perfect search engine,” says Google co-founder Larry Page, “would understand exactly what you mean and give back exactly what you want.” Given the state of search technology today, that’s a far-reaching vision requiring research, development and innovation to realize. Google is committed to blazing that trail. Though acknowledged as the world’s leading search technology company, Google’s goal is to provide a much higher level of service to all those who seek information, whether they’re at a desk in Boston, driving through Bonn, or strolling in Bangkok.”
  • Want (Your Product) to Look Good? Follow Something that Looks Bad By Stanford School Of Business. :Entertainers, politicians, and public speakers instinctively know that a good act is tough to follow. New research from Stanford Graduate School of Business reveals that the same is true for anything designed to persuade—be it a TV ad, public service announcement, speech, or information campaign. It’s not just the content that’s important, say marketing experts and psychologists, it’s also the context that’s critical in bringing people over to your side.”
  • comScore Media Metrix Ranks Top 50 U.S. Web Properties for May 2008 By comScore. “omScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at the top online properties for May 2008 based on data from the comScore Media Metrix service. Content categories showing gains in May included flowers/gifts/greetings, jewelry/luxury goods/accessories, coupon, and travel sites.”
  • Venture capitalists bet LinkedIn worth $1 billion By Michael Liedtke | Wired.com. “SAN FRANCISCO (AP) — Four venture capital firms are betting Internet startup LinkedIn Corp. is worth $1 billion, highlighting the lofty hopes riding on online services that connect people with their friends, family and business associates.”

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