June 20, 2008 – 7:59 am
- Brought to You by . . . Anyone? By Peter Whoriskey | The Washington Post. “One of the nation’s leading sponsors of online media, Rob Wrubel lays out as much as $20 million a month for Internet ads. Over time, his firm’s ad buys have supported a wide spectrum of Web content, from video clips of rock bands to coverage of the Iraq war, and an array of online names: Facebook, Google, Yahoo, CBS, MySpace and CNN.”
- When Contextual Advertising Goes Horribly Wrong By Adam Ostrow | Mashable.com. “Did the above banner ad really show up side-by-side with the rather gruesome story on CNN CNN .com about severed feet washing up on shore in British Columbia http://en.wikipedia.org/wiki/British_Columbia ? I haven’t been able to verify it with a few dozen page refreshes, but CNN does periodically insert 728×90 contextual ads in that slot, and it has sparked quite a discussion over on Reddit about contextual advertising (as well as links to plenty of rather humorous, obviously fake similar ad placements).”
- USA lags on cellphones’ marketing potential By Theresa Howard | USA TODAY. “CANNES, France — They’re hip, hot and everywhere on the planet. But despite a drumbeat about mobile phones being the new frontier in the ad world, marketers have been slow to dial it up, particularly in the USA.”
- Landing Page Load Time Now Affects Quality Score By Heather Lane | Google.com. “Google designs its products with user experience as the number one priority. Early in Google’s history, our founders, Larry and Sergey, articulated this philosophy in Ten things Google has found to be true. One of these principles is “Fast is better than slow.” We’ve found this rule to be especially applicable to the landing pages of AdWords ads. When a user clicks an ad, a landing page that loads quickly provides a better user experience than a landing page that loads slowly.”
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