June 30, 2008 – 3:55 pm
- Bringing Health Records Online By Catherine Holahan | BusinessWeek.com. “When he worked in the emergency room, Dr. James Mault often had technology capable of saving patients’ lives. What he didn’t have was the technology to alert him to what life saving medications or treatments might kill them. “Sadly, as a trauma surgeon in the ER, people come in unconscious in many circumstances and you have no idea what medications they are taking, what their allergies might be, and people die,” says Mault. “People die around the world because doctors don’t have the information they need about them to save their lives.”
- Online Ads’ Global Share To Break 10 Percent Mark In ‘08; Internet Ads To Rise 26.7 Percent: Zenith By David Kaplan | PaidContent.com. “ZenithOptimedia’s optimistic predictions for online is holding steady. The Publicis Groupe media buyer’s latest forecast expects global internet ad spend to grow 26.7 percent and break through the 10 percent share barrier this year—a year earlier than Zenith predicted just three months ago. By 2010 Zenith predicts online will attract 13.6 percent of all advertising, well ahead of the company’s previous prediction of 12.3 percent. As for actual dollar amounts, Zenith sees worldwide online ad spend this year of $52.2 billion, $64 billion in 2009 and $78.1 billion in 2010. “
- Search ads trigger trademark lawsuit from rival By Stephen Shankland |Cnet.com. “In a case that spotlights the growing importance of search engines to commerce, NameSafe has sued a competitor, LifeLock, for trademark infringement involving ads placed next to search results. “
- TV viewers’ average age hits 50 By Michael Schneider | Variety.com. “The broadcast networks have grown older than ever — if they were a person, they wouldn’t even be a part of TV’s target demo anymore.”
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