2008 July | Marc Porcelli

Today In Online Marketing, Monday, July 14, 2008| Leave a Comment
Emerging media growth slowdown ahead by Helen Leggatt | Bizreport.com. “The growth in emerging media is slowing in the U.S., according to a recently released report from MAGNA, although some platforms are still showing strong growth and potential.” Incentivized Marketing – An Updated Look by Jay Weinberg | jayweintraub.com “Over the years, I’ve written a [...]

Today In Online Marketing | Friday, July 11, 2008| Leave a Comment
Internet Bigcos – How The Market Sees Them by Bernaard Lunn | ReadWriteWeb.com. “In this post we provide data that shows how public market investors see 7 of the Internet bigcos we listed in our current poll (repeated below). In particular this data provides some background insight into the the “sound and fury” surrounding Yahoo. [...]

Today In Online Marketing | Thursday, July 10, 2008| Leave a Comment
Yahoo And Turner In Sports Ads And Content Deal by Joseph Weisenthal | PaidContent.org. “Turner Broadcasting will rep ad sales for various pages across Yahoo (NSDQ: YHOO) Sports, per a new agreement announced this morning. Under the deal, Turner will have exclusive representation over the NBA, Golf and NASCAR pages, in exchange for providing Yahoo [...]

Today In Online Marketing | Wednesday, July 9, 2008| Leave a Comment
Interpublic: Social Is Fastest Growing Emerging Medium; Search Is Slowing by Joe Mandese | MediaPost.com. “Warning that the “hyper acceleration” of some of the fastest growing emerging media platforms – including search, social media, online video, gaming, interactive TV, and digital out-of-home – appear to be slowing, Interpublic’s Magna Global unit this morning released an [...]

Today In Online Marketing | Tuesday, July 8, 2008| Leave a Comment
Mean Street: Moonves and Zucker–Goofus and Gallant of American Media The Wall Street Journal. “Remember Goofus and Gallant? The cartoon strip from “Highlights for Children” magazine, a staple of dentists’ and doctors’ office waiting rooms, featured two contrasting boys: Goofus, the rude ne’er do well; and Gallant, the polite do-gooder. Today, Goofus and Gallant reads [...]

Today In Online Marketing | Friday, July 4, 2008| Leave a Comment
Borders.com brings bookstore buzz to Internet by Helen Leggatt | BizReport.com. “The demand for authentic and user-generated reviews is hard to ignore and that’s just one reason Borders.com has rolled out a ratings and review function on its new ecommerce site.” Creating a niche is key for social marketers by Kristina Knight | BizReport.com. “Social [...]

Today In Online Marketing News | Thursday, July 3, 2008| Leave a Comment
Should You Invest in the Long Tail? By Anita Elberse | Harvard Business Publishing. “It was a compelling idea: In the digitized world, there’s more money to be made in niche offerings than in blockbusters. The data tell a different story.” Debating the Long Tail By Chris Anderson | Harvard Business Publishing. “Anita Elberse, a [...]

Today In Online Marketing | Wednesday, July 2, 2008| Leave a Comment
The Worst IPO Market on Record? By Spencer E. Ante | BusinessWeek.com. “The first half of 2008 was dismal for venture-backed initial public offerings, and most VCs don’t see the climate improving any time soon.” Web Design Case Study: Community By Helen Walters | BusinessWeek.com. “More and more businesses want an online networking site for [...]

Today In Online Marketing | July 1, 2008| Leave a Comment
CBS Completes CNET Purchase, Broadens CBS Interactive Biz Unit MediaBuyerPlanner.com “CBS has completed its $1.8 billion acquisition of CNET Networks, and has merged the company into a new and expanded CBS Interactive business unit, according to Radio Ink. ComScore ranks the new unit as the eighth-largest web network worldwide.” Performics Becomes Google Affiliate Network by [...]

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