Archive for July, 2008
Monday, July 14th, 2008
Emerging media growth slowdown ahead by Helen Leggatt | Bizreport.com. "The growth in emerging media is slowing in the U.S., according to a recently released report from MAGNA, although some platforms are still showing strong growth and potential."
Incentivized Marketing - An Updated Look by Jay Weinberg | jayweintraub.com "Over the ...
Posted in Ad Networks, Affiliate Marketing, Mergers And Acquisitions, Monitization, Social Networking | No Comments »
Friday, July 11th, 2008
Internet Bigcos - How The Market Sees Them by Bernaard Lunn | ReadWriteWeb.com. "In this post we provide data that shows how public market investors see 7 of the Internet bigcos we listed in our current poll (repeated below). In particular this data provides some background insight into the the ...
Posted in Mergers And Acquisitions, Monitization, Rankings, Video Advertising | No Comments »
Thursday, July 10th, 2008
Yahoo And Turner In Sports Ads And Content Deal by Joseph Weisenthal | PaidContent.org. "Turner Broadcasting will rep ad sales for various pages across Yahoo (NSDQ: YHOO) Sports, per a new agreement announced this morning. Under the deal, Turner will have exclusive representation over the NBA, Golf and NASCAR pages, ...
Posted in Ad Networks, Advertising Agencies, Media Buying, Mergers And Acquisitions, Monitization, Search Marketing, Video Advertising | No Comments »
Wednesday, July 9th, 2008
Interpublic: Social Is Fastest Growing Emerging Medium; Search Is Slowing by Joe Mandese | MediaPost.com. "Warning that the "hyper acceleration" of some of the fastest growing emerging media platforms - including search, social media, online video, gaming, interactive TV, and digital out-of-home - appear to be slowing, Interpublic's Magna Global ...
Posted in Ad Networks, Advertising Agencies, Behavioral Targeting, Legal, Monitization, Search Marketing, Social Networking | No Comments »
Tuesday, July 8th, 2008
Mean Street: Moonves and Zucker–Goofus and Gallant of American Media The Wall Street Journal. "Remember Goofus and Gallant? The cartoon strip from “Highlights for Children” magazine, a staple of dentists’ and doctors’ office waiting rooms, featured two contrasting boys: Goofus, the rude ne’er do well; and Gallant, the polite do-gooder. ...
Posted in Advertising Agencies, Mergers And Acquisitions | No Comments »
Friday, July 4th, 2008
Borders.com brings bookstore buzz to Internet by Helen Leggatt | BizReport.com. "The demand for authentic and user-generated reviews is hard to ignore and that’s just one reason Borders.com has rolled out a ratings and review function on its new ecommerce site."
Creating a niche is key for social marketers by Kristina ...
Posted in Online Marketing, Optimization, Recession Marketing, Social Networking | No Comments »
Thursday, July 3rd, 2008
Should You Invest in the Long Tail? By Anita Elberse | Harvard Business Publishing. "It was a compelling idea: In the digitized world, there’s more money to be made in niche offerings than in blockbusters. The data tell a different story."
Debating the Long Tail By Chris Anderson | Harvard ...
Posted in Ad Networks, Advertising Agencies, Affiliate Marketing, Media Buying, Rankings, Search Marketing, Social Networking | No Comments »
Wednesday, July 2nd, 2008
The Worst IPO Market on Record? By Spencer E. Ante | BusinessWeek.com. "The first half of 2008 was dismal for venture-backed initial public offerings, and most VCs don't see the climate improving any time soon."
Web Design Case Study: Community By Helen Walters | BusinessWeek.com. "More and more businesses want an ...
Posted in Ad Networks, Affiliate Marketing, Behavioral Targeting, Code, Creatives, Mergers And Acquisitions, Monitization, Rankings, Search Marketing, Social Networking | No Comments »
Tuesday, July 1st, 2008
CBS Completes CNET Purchase, Broadens CBS Interactive Biz Unit MediaBuyerPlanner.com "CBS has completed its $1.8 billion acquisition of CNET Networks, and has merged the company into a new and expanded CBS Interactive business unit, according to Radio Ink. ComScore ranks the new unit as the eighth-largest web network worldwide."
Performics Becomes ...
Posted in Ad Networks, Advertising Agencies, Affiliate Marketing, Media Buying, Mergers And Acquisitions, Monitization, Search Marketing, Social Networking | No Comments »
