July 1, 2008 – 8:43 am
- CBS Completes CNET Purchase, Broadens CBS Interactive Biz Unit MediaBuyerPlanner.com “CBS has completed its $1.8 billion acquisition of CNET Networks, and has merged the company into a new and expanded CBS Interactive business unit, according to Radio Ink. ComScore ranks the new unit as the eighth-largest web network worldwide.”
- Performics Becomes Google Affiliate Network by Brook Schaaf | Revenews.com. “We are pleased to introduce Google Affiliate Network . Effective Monday, June 30, 2008, DoubleClick Performics Affiliate will operate as Google Affiliate Network. The integration with Google’s brand is a reflection of efforts to quickly assimilate our business and teams, as well as reinforce Google’s commitment to the Affiliate channel. Together with our new colleagues at Google we are creating new opportunities for monetization, expansion and innovation in Affiliate Marketing.
- What Will the Future of Advertising Look Like? By Maki | DoshDosh.com. “A billboard located at the street corner is watching you. A camera is embedded in the billboard and a computer analyzes the people who pass by it. It tells the advertiser how many people walked in front of the screen, turned to face the ad and how long they looked at it. It reads your gender with an accuracy of 85%, so men and women will each see different ads.”
- Hey Hey Platform A, How Much Money Did You Lose Today? By Stacey Higginbotham | Gigaom.com. “My gut reaction to the news that AOL’s Platform A would offer a guaranteed CPM (cost per thousand) for applications developers building widgets for Facebook and Bebo was that it’s a subsidy and subsidies are an unnatural and bad thing for business. Then I found out the guaranteed payment was only 40 cents, which made me wonder how in the heck anyone could make real money off such a low CPM.”
- Andreessen to join Facebook’s board, train Zuckerberg in ways of the Force By Caroline McCarthy | Webware.com. “As has been repeatedly rumored, Silicon Valley legend Marc Andreessen will be taking a seat on Facebook’s board of directors. In a press release issued Monday afternoon, the veteran entrepreneur–co-founder of Netscape, former CTO of AOL, and now co-founder of social site Ning–was announced as the board’s fourth member. He’ll join Facebook founder Mark Zuckerberg as well as two of the company’s early investors, Accel Partners’ Jim Breyer and PayPal co-founder Peter Thiel, now of the Founders Fund and Clarium Capital.”
- Mentos starts an online kiss fight By Rich Cherecwich | iMediaConnection.com. “The candy maker lets players lay one on their opponents in the online kissing battle of the century.”
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