Today In Online Marketing | Wednesday, July 2, 2008
- The Worst IPO Market on Record? By Spencer E. Ante | BusinessWeek.com. “The first half of 2008 was dismal for venture-backed initial public offerings, and most VCs don’t see the climate improving any time soon.”
- Web Design Case Study: Community By Helen Walters | BusinessWeek.com. “More and more businesses want an online networking site for themselves or their customers. The key to success lies in understanding what’s appropriate.”
- Negative online buzz, monitor it don’t ignore it By Helen Leggatt | BizReport.com. “So your new product launch has been scuppered by a bout of negative reviews and consumer criticism. Instead of sticking your head in the sand and bemoaning the day you ever heard of buzz marketing, there are things you can do.”
- Google Now Crawling and Indexing Flash Content By Vanessa Fox | SearchEngineLand.com. “Historically, search engines have been unable to extract content, such as text and links, from Flash (SWF) files. Subsequently, much of the Flash-based content on the web has been unavailable in search results. This situation has been frustrating for web developers, who have tried to come up with workarounds to help get search engines to index and rank their Flash pages.”
- Exclusive Data: Most-Active Affiliates Offer Inside Scoop on Top 5 Networks MarketingSherpa.com. “Sherpa has brand-new exclusive data from the country’s most-active affiliate marketers with the inside scoop on the top five affiliate networks. “
- News Corp Consolidates All Fox Interactive Employees Into New Facility By Michael Arrington | Techcrunch.com. “Fox Interactive Media, the News Corp subsidiary that controls most of its online assets, has signed a 12 year lease agreement for a new facility in Playa Vista. All FIM companies in Southern California will move to the new facility starting in June of 2009. “
- NebuAd Rebuffed By Additional ISPs Due To Privacy Issues By Wendy Davis | MediaPost.com. “One week after Charter Communications voiced concerns about controversial behavioral targeting company NebuAd, two other Internet service providers appear to be distancing themselves from the company.”
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