July 3, 2008 – 9:01 am
- Should You Invest in the Long Tail? By Anita Elberse | Harvard Business Publishing. “It was a compelling idea: In the digitized world, there’s more money to be made in niche offerings than in blockbusters. The data tell a different story.”
- Debating the Long Tail By Chris Anderson | Harvard Business Publishing. “Anita Elberse, a Harvard Business School associate professor, has a really interesting article in the July/August Harvard Business Review that analyzes some Long Tail data and challenges some of the theory’s predictions. Based on Rhapsody music data and DVD rental data from an Australian Netflix clone called Quickflix, she concludes that the blockbusters are not losing share to the long tail of niche products in those markets; indeed, they’re gaining it.”
- Virtual World Population Stagnating By Brad King | MarketingShift.com. “3d virtual worlds fascinate everyone but they haven’t gained the type of traction that most people expected they would.”
- Should Companies Hire Multiple Search Marketing Firms? By Lee Odden | TopRankBlog.com. “On occasion TopRank will get calls from prospective clients that ask about hiring multiple SEO agencies in an effort to get the “best of both worlds” in terms of best practices and performance through competition. On the surface, I suppose I could see how someone might think this might make sense but in practice, it really doesn’t.”
- It’s Official: Firefox 3 Sets a Guinness World Record By Adam Ostrow | Mashable.com. “Ahh, the power of marketing. Mozilla has announced that they’ve officially been added to the Guinness World Records for most downloads in a 24-hour period. The final tally: 8,002,530 downloads of Firefox 3 back on June 18th. “
- Could Social Media See the End of Google’s PageRank? By Steven Hodson | Mashable.com. “One of my favorite bloggers; Alexander van Elsas, has been penning a series of posts having to do with Social Media and People. Today he wrote something that sparked a lightbulb:”
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