Today In Online Marketing | Tuesday, July 8, 2008

  • Mean Street: Moonves and Zucker–Goofus and Gallant of American Media The Wall Street Journal. “Remember Goofus and Gallant? The cartoon strip from “Highlights for Children” magazine, a staple of dentists’ and doctors’ office waiting rooms, featured two contrasting boys: Goofus, the rude ne’er do well; and Gallant, the polite do-gooder. Today, Goofus and Gallant reads as a dated relic of 1950s and 1960s America. As does much of American media. That is why media companies are frantically re-inventing themselves into Internet and cable television content providers.”
  • As Web Traffic Grows, Crashes Take Bigger Toll By Brad Stone | The New York Times. “Alex Payne, a 24-year-old Internet engineer here, has devised a way to answer a commonly asked question of the digital age: Is my favorite Web site working today?”
  • Are you prepared for an online reputation crisis? By Helen Leggatt | BizRepport.com. “Are you monitoring and managing your online reputation? Many companies are, according to a new survey, but most aren’t prepared for a reputation crisis.”
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