Today In Online Marketing | Wednesday, July 9, 2008
- Interpublic: Social Is Fastest Growing Emerging Medium; Search Is Slowing by Joe Mandese | MediaPost.com. “Warning that the “hyper acceleration” of some of the fastest growing emerging media platforms – including search, social media, online video, gaming, interactive TV, and digital out-of-home – appear to be slowing, Interpublic’s Magna Global unit this morning released an outlook that nonetheless called for a 31.1% rate of growth for emerging media in 2009. While a relative slowdown for the new forms of ad-supported media, it is markedly better than the tepid 4.0% rate of growth another Interpublic unit, Universal McCann, predicts for traditional ad-supported media during 2009. “
- Breaking News: Emerging Platforms Becomes Old Hat by Adam Broitman | amediacirc.us. “Is Mediapost kidding! At around noon today I received one of Mediapost’s “Breaking News” newsletters, the title of which made me cringe and let out a little yelp of pain/nausea that resounded softly throughout my office. The title of this newsletter is, “Interpublic: Social Is Fastest Growing Emerging Medium; Search Is Slowing”.”
- Will Privacy Concerns Sink NebuAd? by Kathleeen | Adotas.com. “Behavioral advertising company NebuAd is under fire from all sides – and their problems could create an industry-wide ripple effect as more and more consumers pile on the anti-BT wagon. Meanwhile, cable and phone companies that say that their financial well-being and growth relies on their ability to send a particular breed of behaviorally targeted ads to their Internet and TV customers are quickly changing their tune, according to a report in The Wall Street Journal.”
- Ad-Targeting Companies and Critics Prepare for Senate Scrutiny by Stephanie Clifford | The New York Times. “The Senate Commerce Committee will hold a hearing Wednesday to look at the policy issues raised by advertising that is targeted to the online behavior of Internet users. Some of the participants are trying to bolster their positions in advance.”
- Advertising Forecasters’ Crystal Ball Officially Broken by Michael Learmonth | AlleyInsider.com. “Tough year for those in the business of making ad forecasts. Basically, everyone who’s made a prediction is revising it — and that goes for analysts as well as for CEOs.”
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