Today In Online Marketing | Thursday, July 10, 2008

July 10, 2008 | By Marc Porcelli | No Comments »
  • Yahoo And Turner In Sports Ads And Content Deal by Joseph Weisenthal | PaidContent.org. “Turner Broadcasting will rep ad sales for various pages across Yahoo (NSDQ: YHOO) Sports, per a new agreement announced this morning. Under the deal, Turner will have exclusive representation over the NBA, Golf and NASCAR pages, in exchange for providing Yahoo exclusive content from NBA.com, PGATOUR.com, PGA.com and NASCAR.com, all league sites operated by Turner. Essentially, the aforementioned Yahoo Sports pages will become part of the Turner Network, currently comprised of 19 Turner sites. The content Yahoo will get from this deal includes, live and on-demand video, leaderboard data, and editorial content from various sports writers. “
  • The New Global Middle Class: Potentially Profitable — but Also Unpredictable by Knowledge@Wharton. “A new global middle class is rising up from poverty in emerging economies around the world, providing competition for labor and resources, but also enormous promise for multinationals that tailor products and services to the burgeoning ranks of first-time consumers, according to Wharton faculty and analysts.”
  • Yahoo opens search toolkit in quest for more ads By Michelle Liektke | Forbes.com. “Having fallen so far behind Google Inc. that it became a takeover target, Yahoo Inc. is banking on the creativity of other Web developers to help preserve its independence and regain ground in the lucrative Internet search advertising market.”
  • VideoEgg Launches New Video Ad Units. Maybe YouTube Should Pay Attention by Erick Schonfeld | Techcrunch.com. “As YouTube struggles to make money on advertising, according to a story today in the Wall Street Journal, and reportedly may resort to pre-roll ads (which consumers hate, but advertisers love), maybe they should take a look at some of the innovative ad units coming out of VideoEgg. Today, VideoEgg is launching five new kinds of Web video ads.”
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Category: Ad Networks, Advertising Agencies, Media Buying, Mergers And Acquisitions, Monitization, Search Marketing, Video Advertising

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