Today In Online Marketing, Monday, July 14, 2008
- Emerging media growth slowdown ahead by Helen Leggatt | Bizreport.com. “The growth in emerging media is slowing in the U.S., according to a recently released report from MAGNA, although some platforms are still showing strong growth and potential.”
- Incentivized Marketing – An Updated Look by Jay Weinberg | jayweintraub.com “Over the years, I’ve written a fair number of articles on the incentive space. If you read the previous entry on the Intersection of Those that have known me for many years, will tell you that I am bullish on incentive marketing but long on the current methods. The challenge, as anyone in the performance marketing space can attest, is finding the right balance between value to the user and media profitability. Those in the incentive space do not have the luxury to run unprofitable, well-funded entities. They must make every impression count, and in that quest towards recouping their media cost, companies and their affiliates have pushed the envelope and been willing to treat the medium as a short-term model without proper consideration for how it will be perceived outside of their stats.”
- Rafat Ali’s PaidContent Acquired by by Ken Schachter | RedHerring.com. “Rafat Ali’s ContentNext, the parent of PaidContent and other tech web sites, has been acquired by British publisher Guardian News & Media, the companies said Friday.”
- Here Come the Featuretisements by Victoria Barret | Forbes.com. “David Koretz says he can double Facebook’s revenues. First he has to prove he can do more than that with his own startup”
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