Google Ad Manager, Importance of Metrics Measurment, Social Media ROI
Google Ad Manager which has been in beta since March went live yesterday. Some of the key features include Ad Manger third-party support (Ad Networks), support in 32 languages, as well as geo, date, banwidth, browesrs and domain custom targeting. It also of course can be integrated into AdSense campaigns. Users will need an AdSense account to use Ad Manager.
Sean X Cummings discusses the importance of metrics measurment, “The X Factor: What you don’t measure will hurt you.”
Muhammad Saleem from Search Engine Land discuss’s, “Social Media Marketing ROI- Metrics and Analysis.”
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