Phorm Is Legal, Quality Score Updates, Porn Vs’ Social
A few interesting bits of news this week. First, Phorn was deemed legal this week in the UK, “After conducting its enquiries with Phorm, the U.K. authorities consider that Phorm’s products are capable of being operated in [a legal manner],” the statement read, if users are “presented with an unavoidable statement about the product and asked to exercise a choice about whether to be involved.”
Google announced a few quality score updates. The three big pointers are quality score accuracy (performed at the time of the search query), all keywords remain active (based on relevancy) and minimum bids are being replaced with first page bids.
Social networking sites have surpassed pornography, “porn had dropped to about 10 percent of searches from 20 percent a decade ago, and the hottest Internet searches now are for social networking sites.”
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