• Ad:tech New York| Leave a Comment

    I will be heading down to New York for Ad:tech on Saturday. I will be in the city through till the end of the day on Thursday, November 6th. If anyone readers would like to meet-up, please let me know. I will also be at the Epic Advertising booth on Monday and Tuesday of an [...]

  • Marketing Strategy: Click Here To Try Drugs| Leave a Comment

    I picked-up on this one via Adrants.com. As a parent, I guess I could classify this as disconcerting, but at the same time, very affective. It’s worth checking it out, as a DR marketer, it will give you ideas on how to apply the methods ideas to your campaign(s). Click here to “try it.”

        

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  • Credit Crisis: Good News For Online Performance Marketers| Leave a Comment

    The current credit crisis that we are all dealing with is good news for DR online marketers. Yes that’s right, I said good news. There has never been a better time to be in DR! What we have all been promoting for years is finally coming to fruition, just not the way we all though [...]

  • Recession Perspective From Around The ‘Net| Leave a Comment

    I have complied a few key articles that I though wold be relevant to the reader of this blog:

    ENGAGE Consumers And Beat Any Crisis by Scott Nelson | Adotas.com

    ContentNext Special Analysis: Positive Bias: The Problem With the Latest Online Ad Forecasts by Amanda Natividad | PaidContent.org

    Some Respite for Consumers as Ad Clutter Clears on Web [...]

  • Is Online Education The Next Vertical To Bust?| Leave a Comment

    With the credit crunch starting to really take it’s tool in the online world is education the next victim? Auto, fiance and travel have all seen dramatic pullbacks in the ad network space so it makes sense that education will start to slow as consumers have less to spend, or does it?
    Education is linked to [...]

  • Marketing Stategy: In-game advertising (Obama & EA)| Leave a Comment

    I came across a very interesting post last week on Gigaom, “Obama Campaigning on Xbox 360?” At the time the post was unconfirmed – it was confirmed on Monday. Talk about an interesting marketing strategy! Even if the campaign did not yield any significant results, or measurable (which would be very difficult considering the amount [...]

  • Blog Note| Leave a Comment

    I am going to be focusing in the coming weeks of course on recession marketing online and best strategies, but also long-term focus on general marketing strategies that I find interesting, like todays post, “Cause related marketing.”
    Feedback is always appreciated.

        

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  • Marketing Strategy: Cause Related Marketing| Leave a Comment

    I subscribe to a few Media Post blogs and came across an interesting post today titled, “Cause Related Marketing Influences Sales” (Free registration required to read). As consumers become more and more aware and social responsibility grows, these types of sustainability programs will increase in popularity and scale.
    “The 2008 Cone/Duke University Behavioral Cause Study, released [...]

  • Online Marketing Recession Updates| Leave a Comment

    Like all online marketers, I have been keeping close tabs on any signs of slowing ad spend. Working in the direct response world, I really haven’t seen any major signs of turbulence. There are some advertisers that are not expanding on new unproven initiatives, but I expect these are temporary delays (one or two quarters). [...]

  • Today in Online (Recession) Marketing News| Leave a Comment

    Here are a few articles that I found today relating to an online marketing recession. The news is of course not good. The positive note is that the industry as a whole did grow 15.2% YTD so far, this according to the IAB. I know a lot of people that would die for that type [...]

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