• Reading Now| Leave a Comment

    When the Going Gets Tough, the Tough Don’t Skimp on Their Ad Budgets Wharton School of Business. “With corporate managers under enormous pressure to control costs and maintain liquidity in the current credit crisis, advertising budgets often appear to be a dispensable luxury in the struggle to survive. Executives who succumb to that temptation, however, [...]

  • ‘Cold Winds’ Blowing Out Hot 2.0 Air| 1 Comment

    Web 2.0 without a doubt has and does have a lot of value, but that being said, there are a ton of organizations – many more that do not provide value, than do. As the economic recession raises the level of accountability, many 2.0 organizations that never really had a feasible business model are closing [...]

  • What I Am Reading | November 13, 2008| Leave a Comment

    Nielsen: 80% of US adults have shopped online since May by Kristina Knight | BizReport.com. “Online shopping isn’t going anywhere. According to the latest research from Nielsen Online, nearly 80% of US adults purchased a product online within the last six months. The majority of the purchases have been made in the travel sector.”

    Google [...]

  • What I Am Reading | November 12, 2008| 1 Comment

    Google Flu | By Google. “Each week, millions of users around the world search for online health information. As you might expect, there are more flu-related searches during flu season, more allergy-related searches during allergy season, and more sunburn-related searches during the summer. You can explore all of these phenomena using Google Trends. But can [...]

  • Ad:tech NY Recap| Leave a Comment

    Although ad:tech NY was last week, I though I would still add my two cents. First of all, the show was great. The last Ad:tech I attended was in September in London, and wow what a difference. New York, as always was buzzing. I had been dreading the NY show as it’s so busy and [...]