Ad:tech NY Recap
Although ad:tech NY was last week, I though I would still add my two cents. First of all, the show was great. The last Ad:tech I attended was in September in London, and wow what a difference. New York, as always was buzzing. I had been dreading the NY show as it’s so busy and go go go. Although it was all that, it was also tremendously productive.
All marketers and advertisers online are feeling the pressures of the recession we are all well into, so it was down to business. Everyone is looking for more accountable distribution and going with who can provide the highest ROI. These are great times for anyone in the CPA world and a time to capitalize. For me ad:tech was all about accountability and business.
My employer, Epic Advertising hosted a great party at Marquee Night Club which hosted the “who’s who” crowd in the online world. It was a huge success and provided a nice break from the Hilton where the show took place!
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