What I Am Reading | November 13, 2008

  • Nielsen: 80% of US adults have shopped online since May by Kristina Knight | BizReport.com. “Online shopping isn’t going anywhere. According to the latest research from Nielsen Online, nearly 80% of US adults purchased a product online within the last six months. The majority of the purchases have been made in the travel sector.”
  • Google Offers SEO Starter Guide by Matt McGee | SearchEngineLand.com “Google is getting into the SEO consulting business. Well, not quite. But, Google is now formally offering an “SEO Starter Guide” with practical advice for webmasters about improving search engine visibility and increasing traffic to a web site.”
  • Dear President-elect Obama: Here’s How to Get the Economy out of the Ditch by Knowledge@Wharton. “In little more than two months, President-elect Barack Obama will take the oath of office with virtually no time to bask in his historic accomplishment of being the first person of color elected to the highest office in the land. His first term will begin amid what are arguably the most challenging days for a newly elected president since Franklin Roosevelt’s inauguration in 1933, during the depths of the Great Depression. Obama seeks to lead a nation mired in a worsening recession and burdened by the costs, both financial and human, of two wars and rising debt. The president-elect will need to confront these problems while delivering on the hopeful message he sold to his legion of supporters, weighing campaign promises to cut middle-class taxes and increase access to health care.”
  • Yang Upbeat About Online Ad Industry Prospectsby Jack Marshall | ClickZ.com. “clickz_ukandeu.gifDelivering a keynote speech at the IAB U.K.’s annual Engage conference in London today, Yahoo CEO Jerry Yang was optimistic about the state of the online ad industry, describing the current economic downturn as “a great time for opportunity” for online businesses.”
  • A Scary Line Has Been Crossed For VCs by by Erick Schonfeld | TechCrunch.com. “At a recent presentation at Harvard Business School, Adeo Ressi argued that the VC model is broken. That is nothing new for Ressi, who is the founder of the VC-rating site theFunded. He is kind of like the Nick Denton of the VC world, always saying that the sky is falling. It’s just that at this moment he happens to be right.”
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