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- When the Going Gets Tough, the Tough Don’t Skimp on Their Ad Budgets Wharton School of Business. “With corporate managers under enormous pressure to control costs and maintain liquidity in the current credit crisis, advertising budgets often appear to be a dispensable luxury in the struggle to survive. Executives who succumb to that temptation, however, put the long-term future of their companies at risk, according to Wharton faculty and advertising experts.”
- Is the End Near for Display Ads? By Mike Shields | Adweek.com. “As ad budgets shrink, buyers and publishers face growing pressure to prove value of banners”
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