- Ad:tech San Francisco| Leave a Comment
Ad:tech San Francisco
- Seasonality in Online Marketing – Marketing Opportunity Through Usage Fluctuations| 1 Comment
Seasonality plays a significant, yet underutilized role in online marketing. We all know about temperate changes in seasonality, but as online marketers, how many of us appreciate the true significance that seasonality plays on our campaigns?
- Segmented Acquisition Vs’ Relevant Relationship Building| Leave a Comment
There are numerous strategies that can be implemented to acquire new users online. Some organizations will choose to acquire through segmentation, but few acquire or enhance user experience through relevant relationship building.
- Conversions and Order Size Will Replace Clicks and Visits| 2 Comments
Marketers are increasingly under pressure to find more actionable and accountable means to spend their budgets effectively…
- Affiliate Marketing Weekly Re-cap| Leave a Comment
Unintentionally, I seem to be on a re-cap craze this weekend. As my time has been increasingly limited the past few months, I have not kept up with…
- Weekly Social Networking Digest| 1 Comment
Jeremiah Owyang has a great weekly social networking digest that he blogs on. I picked out a few key points from his post this week regarding Facebook.
- Interesting Weekly Online Dating Video Wrap-up| Leave a Comment
Mark Brooks from OnlinePersonalWatch.com has an interesting five-minute video summary.
- Facebook Connect| Leave a Comment
The idea of DataPortability has always been fascinating to me. From a conversion standpoint, it is significant…
- Recession proofing your affiliate marketing| Leave a Comment
There are Ten good reasons to Recession proof your affiliate marketing campaign.
- Spring Cleaning For Your Online Marketing Campaign| Leave a Comment
Is it time to do a, “Spring Cleaning” to your online marketing campaign? Discussed are creative improvement and relevancy, metric analysis, landing page optimization, predictive modeling, distribution, and retention.
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