Facebook Connect
The idea of DataPortability has always been fascinating to me. From a conversion standpoint, it is significant – allowing a user to log in once and to gain access to the resources of multiple systems is huge. Facebook Connect is perhaps the most well know use of OpenID which enables this seamless facilitation of data.
There is an interesting article that appeared this past week in Venture Beat, “How much US traffic does Facebook Connect get?” The article provides some interesting perspective regarding how much true traffic Facebook Connect may (or may not) actually be receiving.
There is no doubt OpenID will increasingly play a role in our day-to-day usage of the internet and our social lives online. From a marketing standpoint, it has the potential to significantly turbo-charge site membership.
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