When Users Pay Attention To Online Ads
eMarketer has a recent report that outlines when users are more likely to pay attention to an online advertisement. The study was conducted based on usage from UK users by Lightspeed Research and the Internet Advertising Bureau in the UK.
The key finding, “…the largest percentage of UK Internet users in all age groups said they were most likely to pay attention to an online advertisement after 6 in the evening.” Although this may not be news to many, it may justify what many have long inferred.
Readers interested in this will also find my post on seasonality fluctuations relevant.
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