- Working Remotely| Leave a Comment
For the past ten years, I have spent most of my workday working remotely. Generally this is done out of my house or one of my employers offices. Teleworking is rapidly gaining popularity…
- The Twitter Translation Advantage| Leave a Comment
Finding it hard to get new followers on Twitter? Try using posting your Tweets in a different language through an easy tool discussed here.
- How To Track Your Competitors Online| Leave a Comment
Although I don’t spend as much time as I did in my previous position tracking my competitors, I still check in from time-to-time to see what’s going on. A few days ago I stumbled upon an interesting article, 14 Tools to Legally Spy On Your Competition. There are some pretty interesting tools on this site.
These [...]
- Disney Studying Which Online Ads Work Best | Post-Click Value?| Leave a Comment
There are many ongoing debates about which online ads work best and if the ads we view have any post-click value. Having overseen some significant multi-million dollar online advertising budgets, naturally I am familiar with what’s out there. The question being asked is whether post-click carries any value…
- A Way For Newspapers and Online Subscription Businesses To Make Money Online?| 1 Comment
If you are like me, you read a lot of your news content online or through your Blackberry or iPhone. Most newspapers are desperately searching for a sustainable way to make money online, perhaps a revised freemium model is the key?
- YouTube’s Latest Sensation JK Wedding Entrance Dance| Leave a Comment
The JK Wedding Entrance Dance video has been a huge hit on YouTube the last few days. The video was posted on July 19th and already has over five million views
- Who Are The Top Online Publishers?| Leave a Comment
Although this is not new (this originally came out in June) it is none-the-less a great list of the top online publishers. The list is derived from by MediaPost, “the RPUU, an acronym that stands for revenue per unique user reached by an individual publisher. The RPUU is derived from simple math based on our [...]
- Google Expands Conversion Optimizer| 1 Comment
Google yesterday announced that they have expanded their Conversion Optimizer functionality. Publishers previously had to attain 50 sales in the last month to have Conversion Optimizer enabled in their accounts. This is definitely good news for smaller publishers, although it can of course be challenging and expensive to even get 15 sales.
The move should definitely [...]
- Email Frequency, When Is It Too Much?| 3 Comments
A common question that I often get from companies that I work with is, “How many emails should I send to my customers?”
- Social Media and Big Brands| Leave a Comment
What are the top big brands online? A new study released by analyst Charlene Li of the Altimeter Group and Wetpaint ranks the top 100 brands by social media engagement
