• Working Remotely| Leave a Comment

    For the past ten years, I have spent most of my workday working remotely. Generally this is done out of my house or one of my employers offices. Teleworking is rapidly gaining popularity…

  • How To Track Your Competitors Online| Leave a Comment

    Although I don’t spend as much time as I did in my previous position tracking my competitors, I still check in from time-to-time to see what’s going on. A few days ago I stumbled upon an interesting article, 14 Tools to Legally Spy On Your Competition. There are some pretty interesting tools on this site.
    These [...]

  • Disney Studying Which Online Ads Work Best | Post-Click Value?| Leave a Comment

    There are many ongoing debates about which online ads work best and if the ads we view have any post-click value. Having overseen some significant multi-million dollar online advertising budgets, naturally I am familiar with what’s out there. The question being asked is whether post-click carries any value…

  • Who Are The Top Online Publishers?| Leave a Comment

    Although this is not new (this originally came out in June) it is none-the-less a great list of the top online publishers. The list is derived from by MediaPost, “the RPUU, an acronym that stands for revenue per unique user reached by an individual publisher. The RPUU is derived from simple math based on our [...]

  • Google Expands Conversion Optimizer| 1 Comment

    Google yesterday announced that they have expanded their Conversion Optimizer functionality. Publishers previously had to attain 50 sales in the last month to have Conversion Optimizer enabled in their accounts. This is definitely good news for smaller publishers, although it can of course be challenging and expensive to even get 15 sales.
    The move should definitely [...]

  • Social Media and Big Brands| Leave a Comment

    What are the top big brands online? A new study released by analyst Charlene Li of the Altimeter Group and Wetpaint ranks the top 100 brands by social media engagement

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