The Importance of Landing Page Design
Any online marketer knows that landing pages are important, after all these are the users first impression of your site or specific marketing campaign. But really how important are landing pages? Well, you have about two or three seconds to convince your users that they should stay – that’s how long it takes for them to decide.
If you are interested in learning more about landing page optimization and the importance of it, take a look at the below video. I originally came across this video on a post that can be found on Google’s AdWords blog, 7 deadly sins of landing page design.
The video is detailed enough that after watching it (all 85 minutes of it) you will have a very solid sense of the importance of landing page design. I particularly found the before and after examples very helpful.
Hint, it’s all about segmentation, tailored simple non-intrusive messaging, and of course conversion!
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