Google Expands Conversion Optimizer
Google yesterday announced that they have expanded their Conversion Optimizer functionality. Publishers previously had to attain 50 sales in the last month to have Conversion Optimizer enabled in their accounts. This is definitely good news for smaller publishers, although it can of course be challenging and expensive to even get 15 sales.
The move should definitely help to make the AdWords platform even more attractive to individuals and small businesses that have found the bid management system too time consuming and challenging. The move is of course very appealing to performance markets and publishers who promote offers on a CPA (Cost Per Action) model.
More information about the change can be found on Google’s AdWords Blog.
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[...] continues to push performance when it comes to online advertising. A few weeks ago Google lowered the threshold from 50 sales in the last 30 days to 15 sales to have Conversion Optimizer enabled. Conversion [...]