YouTube’s Latest Sensation JK Wedding Entrance Dance

July 25, 2009 | By Marc Porcelli | No Comments »

The JK Wedding Entrance Dance video has been a huge hit on YouTube the last few days. The video was posted on July 19th and already has over five million views. If you have not seen the video, it’s worth clicking play below.

This creative wedding ceremony is well on it’s way to competing with the Paul Potts and Susan Boyle’s of the internet in respect to total views. The video has already been mentioned in many mainstream news sites including a review in The Washington Post.

So how is it that these types of video get so much attention in such a short period of time? Well, these video’s make you feel good when you watch them. The video’s are also a great way to get a break from the day and a way to interact with friends – they are the perfect viral mix at work!

Marketers have also seen success with viral efforts. OfficeMax comes to mind with the Elf Yourself campaign. The key ingredient was not the brand, but the interactive functionality that made it easy to get a laugh with coworkers faces put on dancing Elf’s coupled with music. OfficeMax was not front and center, but rather subtly located. The brand took a back seat to the message, clearly a key component.

It just goes to show that there is huge demand and potential for the creation of cleaver, humorous feel good video campaigns.

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Category: Social Media, Social Networking, Viral Marketing

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